Director-Marketing, Global Audience
3 weeks ago
You Lead the Way. We've Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
How we serve our customers is constantly evolving and is a challenge we gladly accept. Whether you're finding new ways to prevent identity fraud or enabling customers to start a new business, you can work with one of the most valuable data sets in the world to identify insights and actions that can have a meaningful impact on our customers and our business. And, with opportunities to learn from leaders who have defined the course of our industry, you can grow your career and define your own path. Find your place in risk and analytics on #TeamAmex.
As a part of the Enterprise Digital & Data Solutions team you will be responsible for developing world class digital products, capabilities and marketing programs that support our global markets and help drive performance marketing growth.
In the role of Director- Global Audience & Media Enablement you will be a part of the Enterprise Performance Channel Enablement team, responsible for critical digital performance marketing solutions centered around audiences, ad tech platforms, and People Based Marketing capabilities. You will be expected to drive business growth and lead a team of Digital subject matter experts to deliver transformational results.
A successful candidate will have a proven track record in Digital Performance Marketing. They will be able to demonstrate deep expertise in: assessing and enabling ad technology around audiences, campaign management and measurement, developing forward thinking strategies keeping Amex at the forefront of the digital marketing industry, and successfully delivering biddable, addressable digital media.
Key Responsibilities:
Lead and develop a team of digital SMEs across audience strategies and paid mediaPartner closely with international marketing teams to develop and deliver a growth-driving paid media strategySupport the enterprise-level media capability roadmap to enable effective, future-proofed paid media for internal marketers, inclusive of navigating regulatory and landscape changes, publisher betas/alpha, audience solutions and measurement.Oversee the development and execution of People-Based Marketing strategy and roadmap across business units and marketsOversee management of external vendors to successfully execute on global targeting strategies, maximizing partnership value and minimizing enterprise risk Drive growth & marketing efficiency through supporting omni-channel marketing strategies & implementation Partner with internal product teams on the assessment and onboarding of the right ad tech innovations, including but not limited to, data management solutions, campaign tracking and measurement solutions, ad serving capabilities and data partnershipsDevelop and foster cross-functional relationships with partners across American Express including, Product, Analytics, Finance, Legal, Risk, Marketing, and other Business UnitsEnsuring all compliance, legal and regulatory requirements are met for Digital Performance Marketing channels and solutionsManagement of the Amex Merchant Advertising Program on Partner closely on a day-to-day basis with Performance Channel Analytics teams to ensure a data driven approach, robust solutions and a stable, continuous test and learn programQualifications:Strong track record of delivering results and project managementDigital marketer with passion for performance marketingExperience developing, motivating, and leading a teamStrong technical knowledge of digital media and technology, with demonstrable knowledge of the future digital marketing ad tech and mar tech capabilitiesDemonstrable knowledge of ID-Based Marketing and the capabilities required to deliver thisProven track record of building and developing relationships with both internal and external partners, including agencies.5+ years developing digital marketing, ad tech and audience management strategyConsidered Expert with proven experience in Ad Technology including the Google Marketing Platform (AKA Doubleclick Stack)Strong partnership and communication skills, including the following abilities:Present complex concepts in a simple and clear manner.Flex approach and material based on audience and partner needs.Influence and guide conversations towards alignment.A growth mindset, with experience both delivering on proven tactics as well as running principled marketing tests.Experience working across international markets or in global teams a plus Salary Range: $130,000.00 to $205,000.00 annually + bonus + equity (if applicable) + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities For a full list of Team Amex benefits, visit our Colleague Benefits Site. At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement. If the links do not work, please copy and paste the following URLs in a new browser window: to access the three posters.-
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