Audience Marketing Operations Specialist

2 weeks ago

New York, New York, United States INSPYR Solutions Full time

Position:
Marketing Operations Audience Coordinator

Location:
New York, NY - On-site availability required on select days

Contract Duration:
6-month engagement with potential for extension

Eligibility:
Must be a US Citizen, Green Card Holder, or authorized to work in the United States

Overview:
The Growth Marketing division is dedicated to enhancing subscriber acquisition for global streaming services. This team is accountable for strategizing, executing, and refining user acquisition through paid media initiatives.

The Paid Media Operations & Technology team is committed to delivering strategies, processes, and technological solutions that facilitate scalable performance marketing on a global scale, ensuring consistency and excellence.


Key Responsibilities:
- Oversee and allocate first-party audiences to marketing platforms using data management tools.
- Manage projects and provide updates on essential audience initiatives.
- Review and refresh global audience configurations and requirements.
- Develop processes and tracking materials for internal teams, ensuring compliance with privacy and legal standards across business units.
- Collaborate with channel teams to assess audience implementation and activation across various platform partners.
- Handle request intake and prioritize cross-line of business requests and initiatives.
- Utilize comprehensive project management tools such as Jira, Airtable, and Google Sheets.

Basic Qualifications:
- 2-4 years of experience in Marketing Technology, Performance Marketing, Advertising, or related fields.
- Detail-oriented with a proven track record in process development and execution.
- Strong foundation in Marketing and Advertising Technologies, including familiarity with audience segmentation tools and strategies (e.g., tag managers, DMPs, and CDPs/CCDPs) and trends (e.g., identity resolution, global privacy regulations).


Preferred Qualifications:
- Experience in an agency setting.

Educational Requirements:
- Bachelor's degree required.

Benefits:
- Comprehensive medical benefits
- Competitive compensation
- 401(k) retirement plan
- Additional perks

About INSPYR Solutions:
Technology is our focus, and quality is our commitment. As a national leader in providing flexible technology and talent solutions, we align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are customized for each client and encompass a wide range of professional services, project, and talent solutions.

By continuously striving for excellence and emphasizing the human aspect of our business, we work collaboratively with our talent and clients to match the right solutions to the right opportunities.

For more information about our commitment to equal employment opportunities, please visit our website.

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