Senior Content Strategy Lead

2 weeks ago

New York, New York, United States Match Group Full time
About Match Group

At Match Group, we are dedicated to fostering meaningful connections in the digital age. Our platforms empower individuals to find love and companionship, making the journey of dating more fulfilling and less isolating.

Position Overview

We are seeking a Senior Content Strategy Lead to play a crucial role in transforming the online dating landscape. This position is an exceptional opportunity to influence content design across various user interfaces, directly impacting user engagement during a time of rapid expansion. You will collaborate with a vibrant team of product managers, designers, researchers, and branding experts to shape how we interact with our users.

Key Responsibilities Clarify and Convey: Simplify complex ideas into straightforward in-app messaging (including UI, monetization features, AI-driven interactions, alerts, and error messages). Establish Content Protocols: Create and uphold in-app content strategies and tone-of-voice guidelines for cross-departmental application. Evaluate and Enhance: Regularly assess and refine content designs using user insights and data analytics. Lead Initiatives: Manage diverse product design projects, ensuring effective collaboration with product management, design, operations, research, marketing, and engineering teams. Encourage Teamwork: Work closely with product managers, designers, operations, researchers, marketing, and engineering to drive projects from concept to completion in a hands-on manner. Address Challenges: Apply design thinking to resolve intricate issues with user-centered solutions and brand-consistent storytelling. Develop Best Practices: Create, maintain, and evolve in-app content standards in collaboration with product, brand, and marketing teams. Exhibit Empathy: You should be a strategic thinker and an exceptional writer, demonstrating a high emotional intelligence in your approach. The voice of our brand is clear, concise, and functional, yet it emanates from a place of genuine understanding for those navigating the complexities of modern dating. Qualifications Extensive Experience: 7+ years of experience in crafting impactful copy and content strategies within digital product companies, agencies, or tech startups, with a robust portfolio showcasing UX writing and digital storytelling. Global Perspective: Proficiency in creating content for diverse, international audiences, tailoring messaging to cultural contexts. Mobile Expertise: Experience in developing content for user-facing mobile applications, engaging users through succinct and powerful messaging. Strategic Planning: Ability to strategically outline content roadmaps and formulate testing plans to enhance content strategies based on data-driven insights. Collaboration Skills: Familiarity with essential design and collaboration tools (e.g., Google Suite, Figma, Notion) and effective teamwork in multidisciplinary settings. Leadership Qualities: Strong presentation abilities, capable of articulating content decisions and advocating for choices that elevate product value and user engagement.
Compensation and Benefits

We offer a competitive salary and a comprehensive benefits package that includes:
  • 401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions, up to a maximum of $10,000 annually.
  • Professional Development: A $3,000 annual Learning & Development stipend after three months of employment, along with free access to an extensive online learning platform.
  • Parental Leave: Eligible employees receive 100% paid parental leave (20 weeks for both birth and non-birth parents).
  • Fertility Assistance: Access to fertility care and financial support for fertility preservation.
  • Date Stipend: A monthly stipend for dating experiences, along with complimentary premium services for employees and their loved ones.

Our Commitment to Diversity

At Match Group, we celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe that a diverse workforce fosters innovation and success.

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