Growth Strategy Senior Analyst

2 weeks ago


New York, New York, United States Dotdash Meredith Full time
Job Title
Senior Analyst, Growth & Content Strategy

Job Description

About The Role

Are you a detail-oriented individual with a knack for analytical thinking? If you are prepared to dive into digital product management, content strategy, extensive data analysis, and online marketing for a leading publisher, we invite you to explore this opportunity. You will join a team dedicated to enhancing organic and performance marketing growth for a prominent financial news and educational content platform.

Work Environment:
This position offers a hybrid work model, allowing for remote work up to two days a week.

About The Team:
The SEO & Growth team comprises search marketing experts and software developers focused on scaling growth across various competitive sectors. As a Senior Analyst, you will engage in projects aimed at analyzing and optimizing organic traffic for multiple brands. Utilizing top-tier tools, proprietary software, and collaborative knowledge, you will contribute to building exceptional content brands and enhancing user experience and site performance. We are seeking candidates with diverse skills and experiences, ranging from editorial to technical backgrounds, with 2-4 years of relevant experience.

Key Responsibilities:
  • Collaborate with editorial teams to enhance our content repositories.
  • Analyze search demand to pinpoint growth opportunities for our content and products.
  • Conduct SEO experiments to deepen our understanding of effective strategies.
  • Work alongside product management to develop requirements for site improvements based on SEO insights.
  • Provide analytical insights to engineering and data science teams to transition manual analyses into software-driven methodologies.
  • Synthesize key performance indicators and industry trends to drive impactful changes within the organization.
  • Evaluate performance marketing analytics to inform content strategy decisions.
  • Support the development of our expanding performance marketing email strategies.
Minimum Qualifications:

Education:
Bachelor's or Master's degree in a relevant field such as mathematics, science, business, or computer science.

Experience:
2-4 years of experience in digital marketing or a related analytical field such as consulting, market research, finance, or operations.

Required Skills and Knowledge:
  • Proficient in Excel.
  • Demonstrated interest in web technologies or online marketing (personal projects, apps, etc.).
  • Exceptional attention to detail.
  • Strong communication abilities.
  • Knowledge of performance marketing measurement best practices.
  • Proactive approach in previous roles.
  • Project management experience.
  • Familiarity with HTML, CSS, JavaScript, or Python is advantageous.
  • Experience with web crawling tools (e.g., Screaming Frog, DeepCrawl), SQL, or similar technologies is a plus.
  • Knowledge of web and search analytics tools (e.g., Google Analytics, Google Search Console) is beneficial.
Travel Requirements:
Not applicable.

Dotdash Meredith is committed to providing equal employment opportunities to all individuals, regardless of various protected characteristics. The company also participates in the federal E-Verify program to confirm the identity and employment eligibility of all newly hired employees.

Compensation:
Salary range: $75,000 - $89,400. Actual compensation may vary based on factors such as work location, experience, and performance. This range is part of Dotdash Meredith's comprehensive compensation package, which includes various benefits.

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