Vice President of Revenue Operations

1 week ago

Centreville, Virginia, United States Avenu Insights & Analytics Full time
Job Overview

Position Summary:

The Vice President of Revenue Operations will be responsible for steering Avenu's marketing, branding, go-to-market (GTM) strategies, digital sales initiatives, and sales development representative (SDR) functions to enhance pipeline generation and revenue growth while fostering industry recognition. The role entails formulating a comprehensive marketing and growth framework, crafting a detailed marketing plan with defined methodologies and timelines, managing internal communications, endorsing marketing campaigns, developing promotional materials, and enabling the necessary technologies and processes that underpin the go-to-market strategy, all while assessing the return on investment for financial outlays.

Key Responsibilities:

  • Evaluate all sales performance indicators to ensure alignment with targets, optimizing expenditures, and significantly increasing both the volume and quality of leads.
  • Oversee the enhancement of the Avenu website, ensuring it contains engaging marketing content and resources that effectively communicate the value of our solutions to key buyer personas.
  • Lead and manage the sales enablement framework, providing resources and tools to the sales team that expedite opportunities, enhance win rates, and expand deal sizes.
  • Collaborate with Sales Account Executives, Client Success Managers, business development teams, Business Unit leaders, and other departments to extract insights for developing and executing marketing and branding strategies for both new and existing offerings.
  • Identify immediate and long-term scheduling, budgetary, and resource requirements, including the creation and oversight of an annual marketing budget, expenditures, return on investment, and other financial considerations.
  • Possess a strong understanding of industry-standard marketing performance metrics and tracking tools to deliver market research, forecasts, competitive analyses, campaign outcomes, and trends, translating these results into actionable insights.
  • Direct the formulation of our sales and marketing strategy and related plans, working closely with business development, delivery teams, senior leadership, and partners to devise an effective marketing strategy aimed at expanding our audience for services.
  • Lead the strategic and tactical execution of marketing campaigns, including go-to-market initiatives, branding efforts, collateral creation, tracking, results reporting, analysis, and recommendations.
  • Manage the development and execution of strategies in partnership with the Senior Leadership Team, including planning product concepts and promotional programs to stimulate interest and drive sales.
  • Engage in regular meetings to assess the sales pipeline, address challenges, propose solutions, and provide ongoing training to ensure team alignment on marketing needs and go-to-market strategies.
  • Participate in industry conventions, conferences, and trade shows, preparing engaging displays and materials as necessary, and providing post-event evaluations and analyses.
  • Lead and guide internal marketing, proposal, SDR, and Deal Support teams, as well as external vendors or consultants as needed to fulfill Avenu's objectives.
  • Perform additional duties as required.

Qualifications and Experience:

  • 6-10 years of experience in B2B marketing, particularly in marketing financial products or solutions to local governments is highly desirable.
  • Demonstrated ability and enthusiasm for working in a dynamic, fast-paced, high-growth environment.
  • Experience in managing a P&L budget.
  • Proven track record in digital demand generation and content marketing strategies.
  • Bachelor's degree in Marketing or Business is preferred; a Master's degree is a plus.
  • Experience in relevant fields is highly valued.

Skills and Competencies:

  • Exceptional leadership, communication, and decision-making abilities.
  • Proficient in both strategic and tactical planning and execution, effectively balancing immediate needs with long-term objectives.
  • Ability to communicate professionally and effectively with both internal and external stakeholders.
  • Strong presentation and communication skills.
  • Capable of building relationships and influencing across various organizational levels.
  • Skilled project manager with the capacity to manage multiple tasks under tight deadlines.
  • Proven quantitative and qualitative analytical skills, enabling the interpretation and application of data insights to ongoing projects.
  • Creative problem-solving abilities.
  • A collaborative team player with a willingness to learn and embrace challenging opportunities while working as part of a diverse and geographically dispersed team.

Work Environment:

  • The work environment is typically moderate in noise level, as the employee operates in an office setting, utilizing a telephone and computer.

Physical Requirements:

  • Must be able to remain in a stationary position for the majority of the workday.
  • Regularly operates a computer and other office productivity equipment, such as printers and copiers.
  • This position may require occasional movement within the office.
  • Frequent communication via telephone is necessary.

Avenu Insights & Analytics Overview:

Avenu provides local governments with innovative solutions to achieve more predictable revenue that supports growth, drives modernization, and ensures compliance with mandated but underfunded programs. Avenu's revenue enhancement and administrative solutions identify and recover licenses, permits, and other taxes that municipalities struggle to collect. The insights gained and improved fiscal health empower governments to deliver essential services and maintain a high quality of life for their residents.

Avenu is an Equal Opportunity Employer. Selection for a position will be made without regard to race, religion, national origin, sex, political affiliation, marital status, non-disqualifying physical handicap, and age.

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