Digital Marketing Specialist

2 months ago

Southfield, Michigan, United States Hart Medical Equipment Full time
About the Role

Hart Medical Equipment is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for driving ecommerce growth through the optimization of digital and traditional marketing efforts.

Key Responsibilities
  • Enhance ecommerce growth by optimizing SEO and managing paid search campaigns.
  • Design and implement targeted social media and email marketing initiatives.
  • Develop and oversee print and direct mail campaigns to complement digital marketing efforts.
  • Create and schedule email campaigns aimed at driving ecommerce revenue.
  • Maintain and update product pages, including imagery and descriptions.
  • Build and optimize landing pages for promotions, categories, and partnerships.
  • Collaborate with vendors and print shops to produce high-quality marketing collateral.
  • Analyze web traffic metrics, report on KPIs, and recommend strategies to improve digital presence.
  • Conduct research to identify new products, services, and strategy opportunities.
  • Manage PPC ad campaigns across platforms such as Google, Facebook, and Bing Ads.
  • Support the addition of new products to the website.
  • Participate in special projects related to ecommerce, digital marketing, and other digital strategies.
  • Stay informed on the latest marketing techniques, best practices, and innovations.
Requirements
  • High school diploma or general education degree (GED) required.
  • A degree in business, technology, and/or marketing related field preferred.
  • Excellent interpersonal, written and verbal communication skills.
  • Good knowledge of the DME industry, services and operations preferred.
  • Ability to multi-task, prioritize and delegate.
  • Customer service orientation.
  • Must be organized.
  • Self-motivated.
  • Ability to work in a fast-paced environment.
Technical Proficiencies
  • PPC Management.
  • Email Marketing.
  • Social Media Marketing.
  • Web Analytics.
  • Graphic Design Software (Adobe Creative Suite/Canva).
  • Landing Page and Website Development.
  • Direct Mail and Print Production.
  • Windows 10.
  • Microsoft Office.
  • Basic PC/Desktop support.
Language Skills

Proficient English (verbal, written).

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure using a calculator.

Analytical & Problem Solving Ability

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Work Environment

The work environment described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Office environment with moderate noise. May be required to travel in all types of weather conditions.

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