Digital Marketing Strategist

4 days ago

Southfield, Michigan, United States thyssenkrupp Full time
Job Summary

Thyssenkrupp is seeking a highly skilled Digital Marketing Specialist to drive our digital marketing initiatives and enhance our brand presence across North America. As a key member of our marketing team, you will be responsible for executing and managing a wide range of digital marketing campaigns, leveraging marketing automation tools, and optimizing our e-commerce visibility.

Key Responsibilities
  1. Marketing Project Management
    • Lead and manage external marketing projects, ensuring timely execution and delivery of marketing initiatives aligned with business objectives.
    • Support sustainability and solution selling campaigns with strategic content and digital marketing tactics.
    • Manage video projects, including production oversight and content direction.
  2. eCommerce Website Management
    • Provide marketing support to the Copper and Brass Sales eCommerce website.
    • Participate in recurring meetings to support feature ideation, content creation, and digital marketing efforts.
    • Maintain frequent communication with the channel manager to ensure cohesive digital strategy execution.
  3. Content Creation and Management
    • Develop and manage content for various digital channels, including blogs, corporate websites, and eCommerce platforms.
    • Coordinate CMS updates to ensure content is current, accurate, and engaging.
    • Collaborate with designers and copywriters to create high-quality marketing materials.
  4. SEO and SEM
    • Develop and implement search engine optimization (SEO) and search engine marketing (SEM) strategies to increase online visibility and drive traffic to our digital properties.
    • Support localization strategies for reputation management and SEO.
  5. Email Marketing and Marketing Automation
    • Oversee all division-specific activities within Marketo, including lead generation, email marketing, and marketing automation.
    • Manage the email marketing preference center to optimize audience engagement and segmentation.
  6. Social Media
    • Implement and direct social media strategies to enhance brand visibility and engagement.
  7. Collateral Development
    • Create and update line cards, print collateral, presentation templates, and email signature banners to support marketing initiatives.
    • Leverage internal resources such as designers and copywriters for collateral development.
  8. Analytics and Reporting
    • Utilize Google Analytics and other tools to track and report on website performance and marketing campaign effectiveness.
    • Provide actionable insights to optimize digital marketing strategies and drive continuous improvement.
Requirements
  • Bachelor's degree in Marketing, Creative Writing, Communications, or related field.
  • 5+ years of experience in B2B digital marketing, with a proven track record.
  • Knowledge of social and digital platforms, and optimization strategies.
  • Website CMS and email marketing experience.
  • Strong copywriting skills.
  • Design capability using Adobe Creative Cloud suite.
  • Proficiency in SEO and SEM practices and tools.
Other Experience
  • Project management experience.
  • Understanding of digital best practices and standards.
  • Proven ability to work on multiple projects/deadlines concurrently.
  • Excellent communication skills, verbal and written.
  • Creativity and attention to detail.
  • Google Analytics and Google Tag Manager experience.
Job Compensation

$50,000 - $70,000, with a bonus incentive.

Benefits Overview
  • Medical, Dental, Vision Insurance.
  • Life Insurance and Disability.
  • Voluntary Wellness Programs.
  • 401(k) and RRSP programs with Company Match.
  • Paid Vacation and Holidays.
  • Tuition Reimbursement.
  • And more.

Benefits may vary based on job, country, union role, and/or company segment. Please work with your recruiter or HR representative for applicable benefits information.

Disclaimer

Thyssenkrupp does not ask, solicit, or accept any monies in any form from candidates, job applicants, or potential jobseekers, who have applied to or wish to apply to TK, whether online or otherwise as a pre-employment requirement. TK bears no responsibility for money being deposited/withdrawn therefrom in response to such fake offers.

TK does not:

  • Send job offers from free email services like Gmail, Rediffmail, Yahoo mail, etc.
  • Request payment of any kind from prospective jobseekers or candidates for employment.
  • Authorize anyone to collect money or agree to any monetary arrangement in return for a job at TK.
  • Send checks to job seekers.
  • Make job offers through third parties.

Please note that TK follows a formal recruitment process through its own HR department and applications are evaluated by its HR department through pre-defined processes. Please visit our official careers website at https://www.thyssenkrupp.com/careers to view authentic job openings at TK.

If you receive any unauthorized, suspicious, or fraudulent offers or interview calls, please email us at careers@thyssenkrupp.com.

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