Marketing Coordinator

5 days ago

Southfield, Michigan, United States Plante Moran Full time
Marketing Coordinator

About the Role

We are seeking a highly motivated and organized Marketing Coordinator to join our team. As a Marketing Coordinator, you will be responsible for executing campaign, content, and event strategies across industry and service line verticals. You will be the point of contact for assigned campaigns and marketing programs, initiating the creation of content, event execution, and activation, working with our cross-functional marketing team, internal stakeholders, and external partners to launch a variety of experiential, content, and digital tactics.

Your Responsibilities

* Partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs

* Coordinate and facilitate task execution utilizing a variety of marketing technologies and project management tools

* Aid in coordinating, planning, and implementation around assigned events and sponsorship projects from initiation to reporting

* Maintain relationships with external partners/associations, acting as a point of contact for assigned practice areas

* Negotiate sponsorship benefits, coordinate the activation and renewal of sponsorship programs, and key deliverables

* Create and edit content for marketing campaigns, including writing or editing promotional copy (ads, social, e-mail) as well as image selection

* Support the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals

* Track the success of marketing campaigns and make recommendations for improving results in future campaigns

* Facilitate the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Marketo, securing approval of content and design from marketing team and relevant practice staff

* Maintain an expert level of knowledge in CRM and be capable of training practice staff in the appropriate use of systems to support practice development efforts

* Support data analysis and reporting around campaigns, webinars, events, and marketing initiatives

Requirements

* Bachelor's Degree in Marketing, Journalism, Communications, Business Administration, or other related subject area

* At least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree

* Excellent attention to detail

* A team player and collaborator

* Working knowledge of common software applications and digital tools, such as Microsoft Office, Teams, ON24 platforms, Marketo, and Microsoft Dynamics

* Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed

* Experience with CRM and marketing automation software a plus

About Us

At Plante Moran, we are committed to a diverse workplace and strive to create a culture where each person feels accepted and valued. We believe that each person's ultimate potential begins with first acknowledging their inherent dignity. When we can recognize and celebrate our many human differences, we're able to create a workplace where all staff feel a sense of belonging and an opportunity to succeed. We are an Equal Opportunity Employer and maintain a drug-free workplace.

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