Digital Marketing Specialist

5 days ago

Southfield, Michigan, United States thyssenkrupp Full time
Job Summary

Copper and Brass Sales is seeking a highly skilled Digital Marketing Specialist to drive our brand presence and sales across North America. The ideal candidate will have a proven track record in B2B digital marketing and will be responsible for executing and managing a wide range of digital marketing initiatives.

Key Responsibilities
  • Marketing Project Management
    • Lead and manage external marketing projects within your area of responsibility.
    • Ensure the timely execution and delivery of marketing initiatives aligned with business objectives.
    • Support sustainability and solution selling campaigns with strategic content and digital marketing tactics.
    • Manage video projects, including production oversight and content direction.
  • eCommerce Website Management
    • Provide marketing support to the Copper and Brass Sales eCommerce website.
    • Participate in recurring meetings to support feature ideation, content creation, and digital marketing efforts.
    • Maintain frequent communication with the channel manager to ensure cohesive digital strategy execution.
  • Content Creation and Management
    • Develop and manage content for various digital channels, including blogs, corporate websites, and eCommerce platforms.
    • Coordinate CMS updates to ensure content is current, accurate, and engaging.
    • Collaborate with designers and copywriters to create high-quality marketing materials.
  • SEO and SEM
    • Develop and implement search engine optimization (SEO) and search engine marketing (SEM) strategies to increase online visibility and drive traffic to our digital properties.
    • Support localization strategies for reputation management and SEO.
  • Email Marketing and Marketing Automation
    • Oversee all division-specific activities within Marketo, including lead generation, email marketing, and marketing automation.
    • Manage the email marketing preference center to optimize audience engagement and segmentation.
  • Social Media
    • Implement and direct social media strategies to enhance brand visibility and engagement.
  • Collateral Development
    • Create and update line cards, print collateral, presentation templates, and email signature banners to support marketing initiatives.
    • Leverage internal resources such as designers and copywriters for collateral development.
  • Analytics and Reporting
    • Utilize Google Analytics and other tools to track and report on website performance and marketing campaign effectiveness.
    • Provide actionable insights to optimize digital marketing strategies and drive continuous improvement.
Requirements
  • Bachelor's degree in Marketing, Creative Writing, Communications, or a related field.
  • 5+ years of experience in B2B digital marketing with a proven track record.
  • Knowledge of social and digital platforms and optimization strategies.
  • Website CMS and email marketing experience.
  • Strong copywriting skills.
  • Design capability using Adobe Creative Cloud suite.
  • Proficiency in SEO and SEM practices and tools.
Other Experience
  • Project management experience.
  • Understanding of digital best practices and standards.
  • Proven ability to work on multiple projects/deadlines concurrently.
  • Works with speed, accuracy, and urgency.
  • Excellent communication skills, verbal, and written.
  • Creativity and attention to detail.
  • Google Analytics and Google Tag Manager experience.
Job Compensation

$50,000 - $70,000 + 10% bonus incentive.

Benefits Overview
  • Medical, Dental, Vision Insurance.
  • Life Insurance and Disability.
  • Voluntary Wellness Programs.
  • 401(k) and RRSP programs with Company Match.
  • Paid Vacation and Holidays.
  • Tuition Reimbursement.
  • And more.

Benefits may vary based on job, country, union role, and/or company segment. Please work with your recruiter or TK representative for applicable benefits information.

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