Digital Marketing Strategist

4 days ago

Southfield, Michigan, United States thyssenkrupp Full time
Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team at thyssenkrupp. The ideal candidate will have a proven track record in B2B digital marketing and will be responsible for executing and managing a wide range of digital marketing initiatives aimed at increasing our brand presence and driving sales across North America.

Key Responsibilities
  • Marketing Project Management
    • Lead and manage external marketing projects within your area of responsibility.
    • Ensure the timely execution and delivery of marketing initiatives aligned with business objectives.
    • Support sustainability and solution selling campaigns with strategic content and digital marketing tactics.
    • Manage video projects, including production oversight and content direction.
  • eCommerce Website Management
    • Provide marketing support to the Copper and Brass Sales eCommerce website.
    • Participate in recurring meetings to support feature ideation, content creation, and digital marketing efforts.
    • Maintain frequent communication with the channel manager to ensure cohesive digital strategy execution.
  • Content Creation and Management
    • Develop and manage content for various digital channels, including blogs, corporate websites, and eCommerce platforms.
    • Coordinate CMS updates to ensure content is current, accurate, and engaging.
    • Collaborate with designers and copywriters to create high-quality marketing materials.
  • SEO and SEM
    • Develop and implement search engine optimization (SEO) and search engine marketing (SEM) strategies to increase online visibility and drive traffic to our digital properties.
    • Support localization strategies for reputation management and SEO.
  • Email Marketing and Marketing Automation
    • Oversee all division-specific activities within Marketo, including lead generation, email marketing, and marketing automation.
    • Manage the email marketing preference center to optimize audience engagement and segmentation.
  • Social Media
    • Implement and direct social media strategies to enhance brand visibility and engagement.
  • Collateral Development
    • Create and update line cards, print collateral, presentation templates, and email signature banners to support marketing initiatives.
    • Leverage internal resources such as designers and copywriters for collateral development.
  • Analytics and Reporting
    • Utilize Google Analytics and other tools to track and report on website performance and marketing campaign effectiveness.
    • Provide actionable insights to optimize digital marketing strategies and drive continuous improvement.
Requirements

We are looking for a candidate with a Bachelor's degree in Marketing, Creative Writing, Communications, or a related field, and at least 5 years of experience in B2B digital marketing. The ideal candidate will have a proven track record in digital marketing, with knowledge of social and digital platforms, website CMS, and email marketing experience.

Job Compensation

The salary for this position is $50,000 - $70,000, plus a 10% bonus incentive.

Benefits

We offer competitive company benefits, including medical, dental, and vision insurance, life insurance and disability, voluntary wellness programs, 401(k) and RRSP programs with company match, paid vacation and holidays, and tuition reimbursement.

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