Digital Marketing Specialist

5 days ago

Southfield, Michigan, United States thyssenkrupp Full time
Job Summary

Copper and Brass Sales is seeking a dynamic and detail-oriented Digital Marketing Specialist to execute and manage a wide range of digital marketing initiatives aimed at increasing our brand presence and driving sales across North America.

Key Responsibilities1. Marketing Project Management

Lead and manage external marketing projects within your area of responsibility. Ensure the timely execution and delivery of marketing initiatives aligned with business objectives. Support sustainability and solution selling campaigns with strategic content and digital marketing tactics. Manage video projects, including production oversight and content direction.

2. eCommerce Website Management

Provide marketing support to the Copper and Brass Sales eCommerce website. Participate in recurring meetings to support feature ideation, content creation, and digital marketing efforts. Maintain frequent communication with the channel manager to ensure cohesive digital strategy execution.

3. Content Creation and Management

Develop and manage content for various digital channels, including blogs, corporate websites, and eCommerce platforms. Coordinate CMS updates to ensure content is current, accurate, and engaging. Collaborate with designers and copywriters to create high-quality marketing materials.

4. SEO and SEM

Develop and implement search engine optimization (SEO) and search engine marketing (SEM) strategies to increase online visibility and drive traffic to our digital properties whether on your own or through agency partnership. Support localization strategies for reputation management and SEO.

5. Email Marketing and Marketing Automation

Oversee all division-specific activities within Marketo, including lead generation, email marketing, and marketing automation. Manage the email marketing preference center to optimize audience engagement and segmentation.

6. Social Media

Implement and direct social media strategies to enhance brand visibility and engagement.

7. Collateral Development

Create and update line cards, print collateral, presentation templates, and email signature banners to support marketing initiatives. Leverage internal resources such as designers and copywriters for collateral development.

8. Analytics and Reporting

Utilize Google Analytics and other tools to track and report on website performance and marketing campaign effectiveness. Provide actionable insights to optimize digital marketing strategies and drive continuous improvement.

Requirements

Bachelor's degree in Marketing, Creative Writing, Communications, or a related field; or equivalent experience. 5 years of experience and proven track record in B2B digital marketing. Knowledge of social and digital platforms and optimization strategies. Website CMS and email marketing experience. Strong copywriting skills. Design capable using Adobe Creative Cloud suite with little to no guidance. Proficiency in SEO (required) and SEM (helpful) practices and tools.

Benefits

Copper and Brass Sales offers competitive company benefits to eligible positions, including medical, dental, vision insurance, life insurance, and disability. Voluntary wellness programs, 401(k) and RRSP programs with company match, paid vacation and holidays, and tuition reimbursement.

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