Brand Marketing Strategist

1 week ago

Norcross, Georgia, United States Eagle Rock Distributing Company Full time
Job Overview

Position Summary:

Brand Manager - Spirits

Role Summary:

Manage the brand marketing for a specific category, collaborating closely with supplier partners to ensure that our market approach and branding strategies drive sales growth.

Supplier Relationship Management

  • Engage regularly with suppliers to:
  • Create internal sales resources that effectively showcase the products.
  • Develop marketing initiatives that optimally position our offerings in the marketplace.
  • Maintain and update the pricing database.
  • Design incentive programs to motivate sales.
  • Facilitate supplier visits to ensure productive market engagements.
  • Collaborate with Sales Directors to identify the most impactful territory assignments for supplier visits.
  • Ensure timely distribution of samples to representatives.
  • Provide necessary POS materials, sell sheets, and pricing information.
  • Assist in organizing and executing consumer engagement events.
  • Send pre-event communications with schedules and relevant details.

Inventory and Pricing Oversight

  • Continuously track brand inventory in coordination with the forecasting team through regular meetings and daily updates.
  • Address customer inquiries to achieve mutually beneficial outcomes.
  • Supervise allocation programs for specialty items.

Collaboration Across Departments

  • Work directly with Sales Directors to formulate effective marketing and sales strategies aimed at maximizing distribution of wine and spirits within a defined or expanding customer base.
  • Communicate all incentives, programs, and new product launches to the sales team through meetings and internal communications.
  • Analyze sales reports on a daily, weekly, and monthly basis to identify growth opportunities, capture market share, recognize trends, monitor sales performance, and provide insights to Sales Directors.
  • Develop and implement brand-building initiatives on an annual, quarterly, and monthly basis.
  • Conduct monthly internal planning sessions.
  • Organize annual business planning meetings with suppliers.
  • Consolidate insights and prepare strategic plans for the upcoming year.
  • Maintain the Eagle Rock Portfolio Book.
  • Oversee accounts receivable for assigned suppliers.

Portfolio Analysis

  • Assess current market conditions to identify strengths, weaknesses, opportunities, and threats.
  • Evaluate new product offerings.
  • Manage the onboarding process for new suppliers.
  • Develop innovative marketing programs.
  • Engage with suppliers on a weekly basis.
  • Process sample requests efficiently.
  • Schedule in-store tasting events.

Market Engagement

  • Achieve the required number of market days each month.
  • Ensure consistent adherence to brand standards in marketing efforts.
  • Coordinate and execute special events effectively.
  • Develop creative strategies to enhance product visibility following new brand placements.

Disclaimer:

  • This job description outlines the primary responsibilities and requirements but is not exhaustive. Management reserves the right to modify the job description and assign additional tasks as necessary.
  • Eagle Rock Distributing Co. is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status.
  • Reasonable accommodations may be provided upon request to enable individuals with disabilities to perform essential job functions.

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