Wine Brand Strategist

2 weeks ago

Norcross, Georgia, United States Eagle Rock Distributing Company Full time
Job Overview

Position Title: Brand Manager - Wine

Role Summary:

Lead the brand marketing efforts for a specific category, collaborating closely with supplier partners to ensure that our marketing strategies and branding choices drive sales growth.

Supplier Relationship Management

  • Engage regularly with suppliers to:
  • Create effective internal sales materials that accurately represent our products.
  • Develop promotional programs that strategically position our offerings in the marketplace.
  • Maintain and update the pricing database.
  • Design incentive programs to motivate sales.
  • Facilitate successful supplier market visits in collaboration with Sales Directors.
  • Ensure that product samples are organized and distributed to representatives as needed.
  • Provide necessary POS materials, sell sheets, and pricing information.
  • Assist in generating and executing consumer engagement events.
  • Distribute pre-event communications detailing schedules and relevant information.

Inventory and Pricing Oversight

  • Continuously monitor brand inventory in conjunction with the forecasting team through regular meetings and daily communication.
  • Address customer issues to benefit both the client and the company.
  • Oversee allocation programs for specialty items.

Collaboration Across Departments

  • Work directly with Sales Directors to formulate effective marketing and sales strategies aimed at maximizing distribution of wine and spirits.
  • Communicate all promotional incentives, programs, and new product launches to the sales team through meetings and digital platforms.
  • Analyze performance reports on a daily, weekly, and monthly basis to identify growth opportunities, capture market share, and monitor trends.
  • Develop brand initiatives on an annual, quarterly, and monthly basis to enhance market presence.
  • Conduct monthly internal planning sessions.
  • Organize annual business planning meetings with suppliers.
  • Consolidate insights and formulate plans for the upcoming year.
  • Maintain the Eagle Rock Portfolio Book.
  • Oversee accounts receivable for assigned suppliers.

Portfolio Analysis

  • Evaluate current market conditions to identify strengths, weaknesses, opportunities, and threats.
  • Assess new product introductions.
  • Manage the onboarding process for new suppliers.
  • Develop innovative marketing programs.
  • Engage with suppliers on a weekly basis.
  • Process sample requests efficiently.
  • Schedule in-store tasting events.

Market Engagement

  • Achieve the required number of market days each month.
  • Ensure consistent adherence to brand standards in marketing efforts.
  • Coordinate and execute special events effectively.
  • Develop creative strategies to enhance product sell-through following new brand placements.

Disclaimer:

  • This list of responsibilities is not exhaustive and may be subject to change based on the evolving needs of the role.
  • Eagle Rock Distributing Company is committed to equal opportunity employment. All applicants will be considered without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran, or disability status.
  • Reasonable accommodations may be provided upon request to assist individuals with disabilities in performing essential job functions.

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