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Product Marketing Manager
2 months ago
Position Summary:
Brand Manager - Spirits
Role Summary:
Lead the marketing initiatives for a specific product category, collaborating closely with supplier partners to ensure that branding strategies and market approaches drive sales growth.
Supplier Relationship Management
- Engage regularly with suppliers to:
- Create internal sales resources that effectively showcase products.
- Design programs that optimally position products in the marketplace.
- Maintain and update the pricing database.
- Develop promotional incentive programs.
- Facilitate successful supplier market visits.
- Coordinate with Sales Directors to identify effective territory assignments for supplier visits.
- Ensure timely sample distribution to representatives.
- Provide necessary POS materials, sell sheets, and pricing information.
- Assist in organizing and executing consumer engagement events.
- Distribute pre-event communications with schedules and relevant details.
Inventory and Pricing Oversight
- Continuously track brand inventory in collaboration with the forecasting team through regular meetings and daily updates.
- Address customer inquiries to achieve mutually beneficial solutions.
- Manage allocation programs for specialty items.
Cross-Department Collaboration
- Work directly with Sales Directors to formulate effective marketing and sales strategies aimed at maximizing distribution of wine and spirits.
- Communicate all promotional incentives, programs, and new product launches to the sales team via meetings and digital platforms.
- Analyze sales reports on a daily, weekly, and monthly basis to identify growth opportunities, capture market share, recognize trends, monitor product depletion, and provide recommendations to Sales Directors.
- Develop brand-focused initiatives on an annual, quarterly, and monthly basis to enhance market presence.
- Conduct monthly internal planning sessions.
- Participate in annual business planning meetings with suppliers.
- Consolidate insights and establish plans for the upcoming year.
- Maintain the Eagle Rock Portfolio Book.
- Oversee accounts receivable for assigned suppliers.
Portfolio Analysis
- Evaluate current market conditions to identify strengths, weaknesses, opportunities, and threats.
- Assess new product offerings.
- Facilitate onboarding of new suppliers.
- Develop innovative marketing programs.
- Engage with suppliers on a weekly basis.
- Manage sample request submissions.
- Coordinate in-store tasting schedules.
Market Engagement
- Achieve required market presence days each month.
- Ensure consistent application of brand standards in marketing efforts.
- Coordinate and execute special events.
- Develop creative strategies to enhance product sales following new brand introductions.
Disclaimer:
- This list of responsibilities is not exhaustive and may be adjusted as necessary to reflect changes in the role or company needs.
- Eagle Rock Distributing Co. is committed to equal opportunity employment. All candidates will be considered without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, or disability.
- Reasonable accommodations may be provided upon request to enable individuals with disabilities to perform essential job functions.