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Wine Brand Strategist

2 months ago

Norcross, Georgia, United States Eagle Rock Distributing Company Full time
Job Overview

Position Summary:

Brand Manager - Wine

Role Summary:

Lead the brand marketing efforts for a dedicated category, collaborating closely with supplier partners to ensure our market approach and branding choices drive sales growth.

Supplier Relationship Management

  • Engage regularly with suppliers to:
  • Create internal sales materials that effectively showcase the products.
  • Design programs that optimally position our offerings in the marketplace.
  • Maintain and update the pricing database.
  • Develop incentive programs to motivate sales.
  • Facilitate successful supplier market visits.
  • Coordinate with Sales Directors to strategize territory ride-along assignments for maximum impact.
  • Ensure timely sample distribution to representatives.
  • Provide necessary POS materials, sell sheets, and pricing information.
  • Assist in organizing and executing consumer engagement events.
  • Send pre-event communications detailing schedules and relevant information.

Inventory and Pricing Oversight

  • Continuously monitor brand inventory in collaboration with the forecasting team through regular meetings and daily updates.
  • Address customer concerns to achieve mutually beneficial solutions.
  • Oversee allocation programs for specialty items.

Collaboration Across Departments

  • Work directly with Sales Directors to craft effective marketing and sales strategies aimed at maximizing wine and spirits distribution within an established or expanding customer base.
  • Communicate all incentives, programs, and new product launches to the sales team through meetings and internal communications.
  • Analyze sales reports on a daily, weekly, and monthly basis to identify growth opportunities, capture market share, and monitor trends.
  • Develop brand initiatives on an annual, quarterly, and monthly basis to enhance market presence.
  • Conduct monthly internal planning sessions.
  • Participate in annual business planning meetings with suppliers.
  • Consolidate information and formulate plans for the upcoming year.
  • Maintain the Eagle Rock Portfolio Book.
  • Oversee accounts receivable for assigned suppliers.

Portfolio Analysis

  • Evaluate current market conditions to identify strengths, weaknesses, opportunities, and threats.
  • Assess new product offerings.
  • Facilitate the onboarding of new suppliers.
  • Develop innovative marketing programs.
  • Engage with suppliers on a weekly basis.
  • Manage sample request inputs.
  • Schedule in-store tasting events.

Market Engagement

  • Achieve required market presence days each month.
  • Ensure consistent adherence to brand standards in marketing efforts.
  • Coordinate and execute special events.
  • Develop creative and effective strategies to enhance sell-through following new brand placements.

Disclaimer:

  • This list of responsibilities is not exhaustive and may be subject to change based on the evolving needs of the job.
  • Eagle Rock Distributing Company is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status.
  • Reasonable accommodations may be made, upon request, to enable individuals with disabilities to perform the essential functions of their position.