Social Media and Content Production Specialist
1 week ago
Position Title: Social Media and Content Production Specialist
Position Overview:
ACM is on the lookout for an innovative, enthusiastic, and driven Social Media and Content Production Specialist to enhance our dynamic team. This role will report directly to the VP of Sales and Marketing and will focus on supporting various communication and social media strategies established by the ACM marketing division. ACM is a prominent manufacturer of chemical admixtures and surface treatments for concrete products.
Key Responsibilities:
- Implement a data-driven social media strategy
- Oversee all social media content and assess the effectiveness of marketing campaigns
- Manage the creation and refinement of written, video, and photographic content
- Ensure a consistent brand voice across various social media channels
- Collaborate with the marketing team to develop a social media posting calendar
- Keep an eye on social media platforms for industry developments
- Engage with users and promptly respond to social media inquiries and comments
- Enhance and expand social media presence across multiple platforms
- Analyze and report on key performance metrics
- Assist in the formulation and execution of social media marketing strategies
- Perform additional duties as required
- Expertise in major social media platforms (Facebook, Instagram, X, TikTok, etc.)
- Skilled in Canva
- Proficient in video and photo editing software and digital media formats
- Ability to analyze historical, current, and emerging trends in digital content and social media
- Excellent verbal and written communication abilities
- Detail-oriented with the capacity to work effectively under pressure
- Physical capability to lift up to 50 pounds
- Bachelor's degree in marketing or communications is preferred
- Experience managing and analyzing corporate social media
- Proven track record in creating impactful, ROI-focused social media content
- Familiarity with Microsoft Office Suite
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