Consumer Insights Manager
3 days ago
About the Role
The Kraft Heinz Company is seeking a highly skilled Consumer Insights Manager to join our team. As a key member of our Consumer Insights team, you will be responsible for driving the voice of the consumer and delivering strategic recommendations to develop and implement business strategy.
Key Responsibilities
- Lead critical initiatives based on business goals, including market landscape analysis, consumer targeting and positioning, innovation, renovation, and communication evaluation.
- Develop and lead comprehensive research plans for existing and new products, including scoping, concept development, screening, optimization, and post-launch analysis.
- Collaborate with research vendors to provide best-in-class research approaches for agility, speed, and breakthrough insights.
- Guide product quality and value engineering initiatives by delivering consumer insights and developing action standards/decision criteria.
- Help develop research best practices for the organization.
Requirements
- Advanced experience in strategic insights/consumer research role, with some client-side experience preferred.
- Background in marketing, business, or related field.
- Proficiency with innovation and custom research methods for CPG products, including qualitative and quantitative research.
- Strong understanding of marketing processes, business planning, and marketing strategy.
- Ability to lead multiple projects simultaneously.
What We Offer
The Kraft Heinz Company offers a comprehensive total rewards package that emphasizes a high discretionary bonus, 7% 401(k) matching, and an industry-leading benefits package.
Location
Chicago/Aon Center
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