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Category Insights Manager

2 months ago

Chicago, Illinois, United States PepsiCo Full time
About the Role

PepsiCo is a leading global food and beverage company operating in over 200 countries with a diverse portfolio of 22 world-renowned brands. Our mission is to create a better future for ourselves, our customers, and the communities we serve.

Job Summary

We are seeking a highly skilled Category Insights Manager to join our PFNA Insights team. As a key member of our team, you will be responsible for delivering end-to-end insights to drive commercial impact across our Sector, Customer Leadership Organization, and Marketing teams.

Key Responsibilities
  • Partner with the Warehouse Sales team to provide shopper/category/competitive insights on total business and priority customers, identifying areas of opportunity and growth.
  • Collaborate with Sales Strategy to develop and deliver business trends analyses, including actionable insights and recommendations to support AOP/JBP processes.
  • Leverage multiple data sources to gain a deep understanding of category and brand dynamics, shopper behavior, and identify opportunities across products, geographies, cohorts, and occasions.
  • Lead comprehensive, ongoing assessment of innovation performance, providing granular insights on awareness, incrementality, trial, and productivity.
  • Develop recommendations and provide thought leadership on gold standard planograms for the PFNA Warehouse business.
  • Develop omni-channel reporting to enhance decision-making and incorporate new data sources to deliver best-in-class analytical reporting for executive teams and cross-functional stakeholders.
Requirements
  • Bachelor's Degree required; MBA a plus.
  • 3+ years in Category Management or Shopper/Consumer Insights within the Consumer-Packaged Goods or Retail industry.
  • Demonstrated analytical, critical thinking, and thought leadership skills.
  • Strong planning/organizing skills, with the ability to manage multiple initiatives simultaneously.
  • High learning agility and curiosity, with an innovative mindset to think creatively on solutions development and problem-solving.
  • Advanced expertise with syndicated data sets (POS, Panel, Customer Loyalty Data) and high facility working with large data sets.
  • Passion for illuminating data, shopper understanding, and driving commercial impact from shopper understanding.
  • Strong communication and presentation skills, with the ability to interact confidently and effectively with customers and key stakeholders.
  • Collaboration is essential, as this role will work closely with account sales leads, cross-functional teams, and the retailer directly.
  • Must be willing and able to travel 10-20% of the time.
What We Offer
  • The expected compensation range for this position is between $85,200 - $142,650 based on a full-time schedule.
  • Location, confirmed job-related skills, and experience will be considered in setting actual starting salary.
  • Bonus based on performance and eligibility; target payout is 15% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility.
EEO Statement

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.