Senior Manager, Consumer Insights

6 days ago


Chicago, Illinois, United States Kimberly-Clark Full time
About the Role

We are seeking a highly skilled Senior Manager, Consumer Analytics to join our team at Kimberly-Clark. As a key member of our senior leadership team, you will be responsible for developing and executing advanced analytics solutions to drive business growth and improve consumer insights.

Key Responsibilities
  • Develop and implement advanced analytics solutions, including market mix modeling and multi-touch attribution, to inform business decisions and drive growth.
  • Manage and execute advanced analytics projects, including external suppliers, to ensure timely and cost-effective delivery.
  • Partner with cross-functional teams to identify business issues, research objectives, and hypotheses to address brand questions and needs.
  • Develop learning plans to evaluate hypotheses and utilize analytic techniques to develop and test hypotheses, draw relevant inferences, and create recommendations to define business opportunities.
  • Synthesize, interpret, and apply information/data to establish facts and develop insights to provide new perspectives on the brand, category, consumers, and innovation pathways.
About Us

Kimberly-Clark is a leading global consumer goods company with a portfolio of iconic brands, including Huggies, Kleenex, Cottonelle, and Scott. We are committed to driving innovation, growth, and impact through our people, products, and partnerships.

About You

We are looking for a highly motivated and experienced Senior Manager, Consumer Analytics with a strong background in advanced analytics, data-driven insights, and business strategy. You will have a proven track record of developing and implementing successful analytics solutions, as well as experience working with cross-functional teams to drive business growth and improve consumer insights.

Requirements
  • Undergraduate degree; advanced degree preferred.
  • 7+ years of experience in a data-centric role with direct experience with advanced analytics solutions like marketing mix modeling and marketing attribution models.
  • Proficient in the use and interpretation of Advanced Analytics areas of MMM, in-market testing, and digital measurement.
  • Direct experience with syndicated data sources like Nielsen, IRI, Numerator, and/or NPD.
  • Proven application of behavioral science and forward-thinking research tools.
  • Demonstrated examples of personal leadership leveraging consumer insights to develop story for brand and tailoring results presentations to different groups, including senior leadership.
  • Ability to work effectively with all levels of business team management.
  • Proven ability in translating data to knowledge to actionable recommendations.
  • Proven ability to integrate data from different data sources to provide clarity and direction to multi-functional team.
  • Strong influencing skills to convince partners and management on strategic direction.


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