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Shopper Insights Manager
2 months ago
Join Wells Enterprises, Inc. as we seek a highly skilled Shopper Insights Manager to drive growth across our strong portfolio of brands.
About the RoleWe are looking for a talented professional to develop and deliver best-in-class shopper insights across multiple channels and key retail customers. As a Shopper Insights Manager, you will partner with the Director of Insights to develop and deploy the insights learning plan for sales/retailer teams.
Responsibilities- Lead research projects from the insights plan, helping to outline objectives, identify information sources, and manage research suppliers.
- Analyze results from studies deployed and proactively prepare and present unbiased, action-oriented recommendations.
- Proactively identify key business issues specific to each respective channel/retailer and provide actionable recommendations based on research results.
- Monitor and report on competitive activities and market dynamics.
- Translate insights into strategic recommendations for product development, marketing, merchandising, and sales strategies.
- Collaborate with marketing, sales, and product teams to implement insights-driven initiatives.
- Bachelor's Degree Required, advanced degrees preferred.
- 6-8 years of experience in consumer insights, shopper insights, category management, or a related field within the CPG industry.
- Experience at large retailers such as Walmart, Kroger, etc. preferred.
- Deep understanding of consumer behavior, market trends, and retail environments.
- Strong analytical and problem-solving abilities.
- Proficiency in data analysis tools (e.g., Excel, SPSS, SAS) and visualization software (e.g., Tableau, Power BI).
- Excellent communication and presentation skills.
- Strong project management skills and attention to detail.
We are an EEO/AA employer M/F/Vet/Dis.
