Shopper Insights Manager

3 days ago


Chicago, Illinois, United States Wells Enterprise Full time
Job Title: Shopper Insights Manager

Wells Enterprises is seeking a highly skilled Shopper Insights Manager to join our team. As a key member of our insights team, you will be responsible for developing and delivering best-in-class shopper insights across multiple channels and key retail customers.

Key Responsibilities:
  • Partner with the Director of Insights to develop and deploy the insights learning plan for sales/retailer teams.
  • Manage research projects from the insights plan by helping outline objectives, identify information sources, and managing research suppliers.
  • Analyze results from studies deployed and proactively prepare and present unbiased, action-oriented recommendations.
  • Proactively identify key business issues specific to each respective channel/retailer and provide actionable recommendations based on the research results.
  • Monitor and report on competitive activities and market dynamics.
  • Translate insights into strategic recommendations for product development, marketing, merchandising, and sales strategies.
  • Collaborate with marketing, sales, and product teams to implement insights-driven initiatives.
  • Present findings and recommendations to senior leadership and key stakeholders internally and with external retail partners.
Requirements:
  • Bachelor's Degree Required, advanced degrees preferred.
  • 6-8 years of experience in consumer insights, shopper insights, category management or a related field within the CPG industry.
  • Experience at large retailers such as Walmart, Kroger, etc. preferred.
  • Deep understanding of consumer behavior, market trends, and retail environments.
  • Strong analytical and problem-solving abilities.
  • Proficiency in data analysis tools (e.g., Excel, SPSS, SAS) and visualization software (e.g., Tableau, Power BI).
  • Excellent communication and presentation skills.
  • Strong project management skills and attention to detail.
About Wells Enterprises:

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis.



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