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Consumer Insights Manager
2 months ago
About the Role:
The Shopper Insights Manager will play a critical role in driving growth across a strong portfolio of brands at Wells Enterprises, Inc. This position will function as the shopper insights partner for the category development and sales teams, reporting into the Director of Insights.
Key Responsibilities:
- Insights Leadership: Partner with the Director of Insights to develop and deploy the insights learning plan for sales/retailer teams. Manage research projects from the insights plan by helping outline objectives, identify information sources, and managing research suppliers. Analyze results from studies deployed and proactively prepare and present unbiased, action-oriented recommendations.
- Retail Landscape: Proactively identify key business issues specific to the each respective channel/retailer and provide actionable recommendations based on the research results. Monitor and report on competitive activities and market dynamics.
- Strategic Recommendations: Translate insights into strategic recommendations for product development, marketing, merchandising, and sales strategies. Collaborate with marketing, sales, and product teams to implement insights-driven initiatives. Present findings and recommendations to senior leadership and key stakeholders but internally and with external retail partners.
- Collaboration and Communication: Support the category management and sales teams with key insights to inform customer planning meetings, seasonal deep dives and line reviews. Support the sales team in driving the assigned sales goal and optimizing budget. Interact on a regular basis with key members of the insights and merchant team at the various retail partners.
Requirements:
- Bachelor's Degree Required, advanced degrees preferred
- 6-8 years of experience in consumer insights, shopper insights, category management or a related field within the CPG industry
- Experience at large retailers such as Walmart, Kroger, etc. preferred
- Deep understanding of consumer behavior, market trends, and retail environments
- Strong analytical and problem-solving abilities
- Proficiency in data analysis tools (e.g., Excel, SPSS, SAS) and visualization software (e.g., Tableau, Power BI)
- Excellent communication and presentation skills
- Strong project management skills and attention to detail
