Influencer Engagement Specialist

2 weeks ago


Burbank, California, United States Comrise Full time

Job Title: Sports Marketing Specialist

Employment Type: Fulltime, Permanent

Salary Range: $60,000 - $91,000 Annually

Location: Burbank, CA

Key Responsibilities:

  1. Work closely with the marketing manager to devise and execute influencer marketing initiatives;
  2. Identify and engage with suitable external collaborators, primarily social media influencers and content creators, based on varying marketing objectives, negotiate and oversee contractual agreements, and establish effective metrics to evaluate success while fostering strong, positive relationships with these partners.
  3. Encourage partners to participate in product launch campaigns and content creation efforts, represent the company at events, and provide valuable feedback on new offerings;
  4. Oversee the lifecycle of video and photo content provided by partners, from sourcing and approval to publication and archiving within the content library;
  5. Collaborate with cross-functional teams and brand partners to disseminate content and maximize its impact;
  6. Conduct research on relevant industry experts, competitors, target demographics, and users within North America;

Qualifications

Essential Requirements:


• Bachelor’s Degree in Business, Marketing, or a related discipline;


• 5-7 years of professional experience in the field;


• Minimum of 2 years in marketing, with comprehensive knowledge of online marketing strategies and channels, and familiarity with the social media marketing sector;


• Proven ability to cultivate and manage relationships with existing and potential partners (influencers and content creators);


• Exceptional interpersonal, communication, and negotiation abilities; Strong analytical skills, high business acumen, and a self-motivated approach;


• Successful candidates will exhibit a strong sense of determination;

Preferred Qualifications:


• Experience in influencer partnerships, cross-team collaboration, and/or project management;


• Established connections with social media influencers and content creators;


• A genuine passion for videography, photography, camera technology, and drone innovation;


• In-depth understanding of the North American social media and creative landscape.



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