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Athlete Engagement Marketing Specialist

2 months ago

Burbank, California, United States Aquent Full time

Position: Sports Influencer Marketing Coordinator

Location: Onsite in Burbank, California. Candidates must reside within a 60-minute commute. No relocation assistance is available. Required to be onsite 5 days a week, with hours from 9 AM to 6 PM or 10 AM to 7 PM. Occasional meetings may extend to evenings to accommodate international partners.

Compensation: Full-time, USD $80K-$105K

Benefits: Comprehensive benefits package offered.

Our client, a premier manufacturer of high-end drones and cameras, is dedicated to innovation and excellence in aerial imaging technology. We are in search of a motivated individual to join our North America Marketing team as a Sports Influencer Marketing Coordinator. This role is crucial for driving the growth of our client's action camera product line, focusing on partnerships with athletes and influential content creators in outdoor sports.

In this position, you will collaborate closely with the marketing manager to create and implement influencer marketing strategies specifically designed for the North American market. Successful candidates will have a solid understanding of sports marketing, proven experience in influencer acquisition and relationship management, and ideally, familiarity with action camera products.

Key Responsibilities:

  • Work with the marketing manager to develop influencer marketing strategies and execute campaigns.
  • Identify suitable external partners, particularly social media influencers, athletes, and content creators in outdoor sports, based on various marketing needs.
  • Negotiate and manage contractual agreements, establish effective metrics for evaluating success, and maintain positive relationships with external partners.
  • Engage partners in product launch campaigns, content creation initiatives, event participation, beta testing, and feedback sessions.
  • Oversee the entire lifecycle of video and photo content provided by partners, from acquisition to approval and publication.
  • Coordinate with cross-functional teams and brand partners to enhance the reach and effectiveness of our client's content.
  • Conduct research on relevant industry experts, competitors, target audiences, and users in North America.

Qualifications:

  • Bachelor's Degree in Business, Sports Marketing, or a related field, or equivalent combination of education and experience.
  • Experience managing a substantial number of influencers (75+ simultaneously)
  • 2-3+ years of experience in marketing, advertising, sports marketing, retail, sales, or product management with a recognized global brand.
  • Proficiency in building and managing relationships with existing and potential partners, including influencers and content creators.
  • Exceptional interpersonal, communication, and negotiation skills, along with strong analytical abilities, tenacity, business acumen, and self-motivation.
  • Experience in a fast-paced work environment.

Preferred Qualifications:

  • Experience in influencer sponsorships, cross-team collaboration, or project management.
  • Passion for sports, outdoor activities, videography, photography, or the camera industry.
  • In-depth knowledge of the North American social media and creative landscape.
  • Demonstrated success in executing impactful campaigns.

If you are enthusiastic about sports, outdoor activities, videography, photography, or the camera industry, and are eager to contribute to a global brand's success in the North American market, we welcome your application.