Brand Marketing Program Manager

2 weeks ago


Leander, Texas, United States Strategic Staffing Solutions Full time

Job Title:
Brand Marketing Project Manager

Location:
Remote Work Available

Pay Rate:
Competitive Hourly Rate

Setting:
Hybrid Work Environment

Duration:
Long-term Engagement

WE DO VISA TRANSFERS

Required Qualifications:

  • Proven experience in leading and managing creative initiatives with diverse teams
  • Strong organizational skills to handle multiple projects, deadlines, and shifting priorities while ensuring high-quality outcomes
  • Experience in multi-channel marketing and direct response strategies, including direct mail, email, web, and app marketing.
  • A strong inclination towards utilizing data, metrics, and insights to drive marketing results and formulate effective strategies
  • An inquisitive mindset, eager to explore consumer behaviors and trends to inform marketing strategies
Exceptional communication skills with proficiency in writing, editing, and presenting.

  • Advanced degree in Marketing or an MBA
  • Over 3 years of experience in marketing within the financial services sector
  • More than 3 years of experience in direct response marketing, brand marketing, or consumer-focused marketing
  • At least 2 years of experience presenting to executive leadership

Responsibilities:

  • Serve as the Brand representative for a specific product, driving strategic marketing objectives independently
  • Oversee the strategic development of ongoing and new acquisition campaigns and testing initiatives for the automotive sector
  • Create detailed creative briefs and collaborate closely with creative partners to translate business goals into impactful marketing deliverables
  • Act as a key liaison and collaborate with cross-functional teams, including Operations, Business Analysts, Product Owners, Creative, and Legal departments
  • Work with analysts to assess overall business performance and leverage insights to identify new opportunities and refine marketing testing strategies
  • Integrate research insights, marketing trends, competitive analysis, and external factors to formulate strategic recommendations for enhancing results and brand impact
  • Communicate consistent and compelling narratives about products and services while advocating for the brand and customer experience
  • Manage the creative execution process, gaining a thorough understanding of the specific systems, processes, and procedures involved
  • Influence internal stakeholders through formal recommendations and effective networking
  • Uphold well-managed processes, identifying areas for improvement and optimization.


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