Brand Marketing Program Manager
2 weeks ago
Job Title:
Brand Marketing Project Manager
Location:
Remote Work Available
Pay Rate:
Competitive Hourly Rate
Setting:
Hybrid Work Environment
Duration:
Long-term Engagement
WE DO VISA TRANSFERS
Required Qualifications:
- Proven experience in leading and managing creative initiatives with diverse teams
- Strong organizational skills to handle multiple projects, deadlines, and shifting priorities while ensuring high-quality outcomes
- Experience in multi-channel marketing and direct response strategies, including direct mail, email, web, and app marketing.
- A strong inclination towards utilizing data, metrics, and insights to drive marketing results and formulate effective strategies
- An inquisitive mindset, eager to explore consumer behaviors and trends to inform marketing strategies
- Advanced degree in Marketing or an MBA
- Over 3 years of experience in marketing within the financial services sector
- More than 3 years of experience in direct response marketing, brand marketing, or consumer-focused marketing
- At least 2 years of experience presenting to executive leadership
Responsibilities:
- Serve as the Brand representative for a specific product, driving strategic marketing objectives independently
- Oversee the strategic development of ongoing and new acquisition campaigns and testing initiatives for the automotive sector
- Create detailed creative briefs and collaborate closely with creative partners to translate business goals into impactful marketing deliverables
- Act as a key liaison and collaborate with cross-functional teams, including Operations, Business Analysts, Product Owners, Creative, and Legal departments
- Work with analysts to assess overall business performance and leverage insights to identify new opportunities and refine marketing testing strategies
- Integrate research insights, marketing trends, competitive analysis, and external factors to formulate strategic recommendations for enhancing results and brand impact
- Communicate consistent and compelling narratives about products and services while advocating for the brand and customer experience
- Manage the creative execution process, gaining a thorough understanding of the specific systems, processes, and procedures involved
- Influence internal stakeholders through formal recommendations and effective networking
- Uphold well-managed processes, identifying areas for improvement and optimization.
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