Lead for Brokerage Performance Media

2 weeks ago

Menlo Park, California, United States Robinhood Full time
About Robinhood

Robinhood Markets is on a mission to make financial markets accessible to everyone. Our focus is on empowering customers by providing them with the tools and information they need to participate in the financial system.

Role Overview

As the Brokerage Performance Media Lead, you will be instrumental in forming a new paid media division aimed at attracting active traders.

Your collaboration with cross-functional teams, including data science, marketing technology, creative, and finance, will be essential in crafting and executing a testing roadmap that will enable scalability. You will thrive in an environment where ambiguity is common and will take pride in your ability to drive impactful results.

Key Responsibilities
  • Design and execute a detailed performance media strategy specifically for high-value brokerage clients.
  • Establish a paid media portfolio from the ground up, ensuring it aligns with overarching business objectives.
  • Develop a comprehensive testing roadmap for performance marketing, incorporating multivariate testing and statistical evaluation.
  • Assess and prioritize tests based on their potential impact and alignment with business goals.
  • Analyze unit economics to ensure the efficiency and profitability of performance marketing efforts.
  • Provide insights into cost structures, revenue streams, and profitability metrics.
  • Manage a performance marketing budget, ensuring resources are allocated effectively.
  • Monitor budget performance and make necessary adjustments to achieve financial targets.
  • Engage with the technical aspects of various performance marketing channels to troubleshoot and resolve issues.
  • Continuously enhance channel performance through thorough analysis and data-driven strategies.
  • Lead and mentor a small team responsible for managing marketing channels.
  • Encourage a collaborative and high-performance team culture.
Qualifications
  • 7+ years of experience in performance marketing, emphasizing data-driven strategies and multivariate testing.
  • Strong analytical capabilities with a solid grasp of multivariate testing and statistical methods.
  • Expertise in leveraging data to inform decisions and optimize marketing strategies.
  • Comprehensive knowledge of business and unit economics.
  • Ability to translate business objectives into effective performance marketing strategies.
  • In-depth understanding of performance marketing channels, including search, social, display, and programmatic.
  • Proficient in troubleshooting and optimizing campaigns through technical problem-solving.
  • Demonstrated experience in effectively managing marketing budgets.
  • Strong financial acumen with the ability to monitor and optimize expenditures.
  • Experience in building and leading a high-impact team.
  • Excellent interpersonal and communication skills.
  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • Proven track record of developing and scaling paid media portfolios.
Benefits
  • Competitive compensation structure focused on pay equity.
  • Comprehensive health insurance coverage for employees and their dependents.
  • Annual lifestyle wallet for personal wellness and professional development.
  • Lifetime maximum benefits for family planning and fertility support.
  • Dedicated mental health resources for employees and eligible dependents.
  • Generous time-off policies, including holidays, paid time off, and parental leave.
  • Dynamic office environment with catered meals and fully stocked kitchens.


At Robinhood, we are committed to fostering a diverse and inclusive workplace that reflects a variety of backgrounds and experiences. We believe that diversity enhances our work environment and leads to better outcomes for everyone.

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