Social Media Strategist
2 weeks ago
Role Overview:
As a key member of Recooty, you will oversee the strategic planning and execution of our social media initiatives. Collaborating closely with the growth team, your focus will be on ensuring that our posts achieve significant engagement metrics while aligning with our overarching content strategy.
Key Responsibilities:
- Develop and curate innovative, social-first content tailored for platforms such as Instagram and TikTok, guided by the growth team's direction.
- Craft compelling and engaging copy that resonates with our brand's voice and tone.
- Maintain consistency in messaging and creative across all channels, reinforcing the Recooty brand identity.
- Manage community interactions across various social platforms, fostering a vibrant online presence.
- Stay abreast of emerging social media trends, applying a brand-centric perspective.
- Produce insightful weekly blog posts and newsletters to engage our audience.
- Assist in monitoring and analyzing the performance of social media and Recooty campaigns.
- Cultivate and expand Recooty's digital community, enhancing engagement and interaction.
- Collaborate with the marketing team, including influencers and partnerships, to implement diverse marketing campaigns and initiatives.
Required Qualifications:
- Bachelor's degree in marketing or a related field.
- Demonstrated experience as a Social Media Manager or similar role.
- Proven ability to develop effective social media content and strategies.
- Strong knowledge of content management systems and social media platforms.
- Comprehensive understanding of SEO principles and social media dynamics.
- Exceptional copywriting skills with a keen attention to detail.
- Familiarity with web design concepts.
- Excellent verbal and written communication abilities.
- Strong organizational skills, problem-solving capabilities, and decision-making acumen.
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