Digital Marketing Director

6 days ago


Menlo Park, California, United States Robinhood Full time
About the Role

We are seeking a highly skilled Performance Marketing Lead to join our team at Robinhood. As a key member of our marketing organization, you will be responsible for developing and executing a comprehensive performance media strategy to acquire active traders.

Key Responsibilities
  • Develop and implement a performance media strategy tailored for our higher value brokerage audiences
  • Build a paid media portfolio from scratch, ensuring alignment with overall business objectives and goals
  • Create a robust testing roadmap for performance marketing, including multivariate testing and statistical analysis
  • Prioritize tests based on potential impact, feasibility, and alignment with business goals
  • Analyze and define our unit economics to ensure efficient and profitable performance marketing initiatives
  • Provide insights into the cost structure, revenue streams, and profitability metrics
  • Oversee a performance marketing budget, ensuring optimal allocation and utilization of resources
  • Monitor and analyze budget performance, making adjustments as necessary to meet financial targets
  • Dive into the technical aspects of various performance marketing channels to identify and solve issues
  • Continuously optimize channel performance through detailed analysis and data-driven decision-making
  • Lead and mentor a small team responsible for channel management
  • Foster a collaborative and high-performance team environment
Requirements
  • 7+ years of experience in performance marketing, with a focus on data-driven strategies and multivariate testing
  • Strong analytical skills with a deep understanding of multivariate testing and statistics
  • Proficiency in using data to drive decisions and optimize marketing strategies
  • Comprehensive understanding of business and unit economics
  • Ability to translate business goals into effective performance marketing strategies
  • In-depth knowledge of performance marketing channels, including search, social, display, and programmatic
  • Ability to troubleshoot and optimize campaigns through technical problem-solving
  • Proven experience in leading marketing budgets effectively
  • Strong financial acumen with the ability to track and optimize spending
  • Experience in building and leading an impactful team
  • Strong interpersonal and communication skills
  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred
  • Consistent track record of building and scaling paid media portfolios
What We Offer
  • Market competitive and pay equity-focused compensation structure
  • 100% paid health insurance for employees with 90% coverage for dependents
  • Annual lifestyle wallet for personal wellness, learning and development, and more
  • Lifetime maximum benefit for family forming and fertility benefits
  • Dedicated mental health support for employees and eligible dependents
  • Generous time away including company holidays, paid time off, sick time, parental leave, and more
  • Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits

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