Channel Performance Manager

4 weeks ago

Menlo Park, California, United States Facebook Full time
The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, and more. We succeed when we help our customers grow their business leveraging our solutions. The Global Marketing Channels team is responsible for the performance and scalability of our digital marketing channels including web, email, in-product messaging, SEM/SEO, display and Meta ads to provide value for our customers and enable business impact. We focus on developing and executing strategies that make our marketing channels impact levers for the business.We are searching for a Channel Performance Manager to play a pivotal role in governing and optimizing our company-wide B2B marketing communications. This individual will be responsible for driving cross-functional collaboration and strategy for how we deliver the best possible marketing experience for our customers. The ideal candidate is passionate about performance marketing, the customer experience, and driving measurable results at a large scale. As an expert in marketing communications management, this individual will be shaping our global approach and the scaled impact of our business marketing presence. The ideal candidate is an analytically-driven marketer with strong communication skills and business acumen.

Channel Performance Manager Responsibilities:

  • The intersection of marketing and product communications, optimize the business impact and customer value of our company-wide business marketing communications
  • Partner with marketing and product leadership to develop and drive governance standards for marketing communications quality and message delivery across customer segments
  • Ensure delivery of a consistent, cohesive marketing communications experience by creating aligned frameworks for marketing goals by customer life-cycle stage
  • Leverage horizontal view of marketing and product communications to identify opportunities to improve communications effectiveness, activating with stakeholders to do so
  • Partner with data science to drive learning agendas and measurement to refine strategies, develop hypotheses, and quantify impact
Minimum Qualifications:

  • Bachelor's Degree or equivalent work experience in digital marketing
  • 10+ years of digital marketing, performance marketing or growth marketing experience with track record of improving marketing impact
  • Experience managing enterprise-scale marketing communications
  • Experience working with product and engineering teams to deliver on roadmap and measurable results
  • Expertise in leveraging multiple digital marketing channels (web, email, Meta ads, search, display, etc.) to drive results in a B2B or performance marketing capacity
  • Experience executing marketing measurement and data analyses with clear, actionable interpretation of insights
Preferred Qualifications:

  • Familiarity optimizing multiple digital marketing channels
  • Familiarity with marketing tech platforms such as Salesforce Marketing Cloud
  • Familiarity with experimental design and statistical methodologies for optimizing, analyzing, and measuring marketing impact
  • Project management experience leading and managing multiple projects at the same time
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-

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