Channel Performance Manager
1 month ago
Channel Performance Manager Responsibilities:
- Optimize the joint effectiveness of our digital marketing channels across the funnel and user journey, through A/B testing, causal experimentation, and opportunity analyses
- Work cross functionally with marketing, data science, and engineering to identify, drive and measure performance improvements across marketing channels
- Develop and drive strategy for how to increase channel impact contribution
- Leverage acumen of digital marketing channels to maximize cross-channel effectiveness to improve marketing campaign performance
- Develop learning agendas for continuous measurement and optimization of our channel effectiveness
- 7+ years of digital marketing, performance marketing or growth marketing experience
- Experience in leveraging multiple digital marketing channels (web, email, Meta ads, search, display, etc.) to drive results in a B2B or performance marketing capacity
- Experience in developing and executing A/B tests and marketing measurement analyses with clear, actionable interpretation of insights
- Experience optimizing digital marketing channels to deliver business results
- Cross functional experience with marketing and data science teams to plan and deliver channel strategy
- Experience optimizing multiple digital marketing channels
- Experience with marketing technology platforms such as Salesforce Marketing Cloud
- Experience with experimental design and statistical methodologies for optimizing, analyzing, and measuring marketing impact
- Project management experience leading and managing multiple projects at the same time
- Bachelor's degree or equivalent work experience in digital marketing
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-
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