Digital Marketing Strategist
2 months ago
The Senior Manager, Paid Search, will play a pivotal role in driving customer acquisition and revenue growth through paid search, with visibility into social, display, and video campaigns while expertly balancing company efficiency metrics.
This role will be responsible for leading the strategy, execution, and optimization of our SEM efforts across multiple platforms, and for working closely with the Head of Paid Media to expertly funnel consumers through the marketing journey.
Key Responsibilities:- Conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks.
- Collaborate closely with analytics, product, and brand creative teams to ensure cohesive campaign execution and performance measurement.
- Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations to stakeholders.
- 6+ years of hands-on experience in Search Engine Marketing, social and display, with a proven track record of driving successful campaigns tied to ROAS.
- Expert knowledge of SA360, Google Ads, Bing Ads, and other Search platforms; Programmatic trading desks and other Digital platforms
- Strong analytical skills using Google Sheets and/or Excel (experience writing SQL queries a bonus), with the ability to interpret data, identify trends, and make data-driven decisions.
- Experience in managing large-scale SEM campaigns with a focus on both growth and efficiency.
- Proficient in budget management, forecasting, and ROI analysis
- Strong collaboration skills and ability to work cross-functionally on behalf of the larger mission of an organization
- Willingness to travel to the Oakland office monthly to collaborate with other Earnies.
- Previous experience in Consumer Lending and/or in the financial technology (FinTech) industry
- Knowledge of emerging trends and best practices in digital marketing and paid media specifically within the FinTech sector
This role will be based in the San Francisco Bay Area.
While you'll enjoy the flexibility of remote work, we also love to see our Earnies face-to-face We ask you to join us at our Oakland office for 3 consecutive days a month for team collaboration and some fun. It's a chance to connect, share ideas, and maybe even grab some coffee together
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