Strategic Marketing Lead
2 months ago
Our client, a prominent manufacturer in the building materials sector, is in search of a proactive Marketing Manager to enhance their expanding organization. This role is crucial in steering the marketing division to develop, implement, and assess extensive marketing initiatives across various channels to effectively showcase the company's offerings.
Key Responsibilities:
- Lead the formulation and execution of marketing strategies, policies, and programs while managing budgets to achieve the company's marketing goals.
- Oversee the creation of branding, advertising, and promotional content.
- Ensure alignment of marketing efforts with public relations and communication strategies.
- Manage digital marketing initiatives, including email campaigns and social media engagement, to boost online presence and broaden reach.
- Assist in crafting both long-term and short-term marketing plans with an emphasis on budget optimization and resource distribution.
- Stay updated on emerging technologies and market trends to uncover new avenues for enhancing online marketing efforts.
- Negotiate contracts for essential services and cultivate strong vendor relationships to support marketing execution.
- Provide leadership and management to the marketing team, including hiring, training, and performance assessments.
- Handle special projects and additional tasks as assigned by the executive leadership.
Qualifications:
The ideal candidate will hold a bachelor's degree in Marketing, Journalism, Communications, or Public Relations, accompanied by a minimum of 5 years of relevant experience, including supervisory roles. Equivalent combinations of education, training, and experience will also be taken into account. Experience in the millwork sector is highly advantageous.
Compensation and Benefits:
This role offers a competitive salary range of $90,000 to $150,000 annually, commensurate with experience. The compensation package includes a 401K plan and a comprehensive benefits package covering dental, life insurance, and medical benefits.
If you are a committed marketing professional with a passion for the building materials industry and a desire to contribute to a leading organization, we encourage you to explore this opportunity.
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