Director of Growth Initiatives

5 days ago


California, Missouri, United States Webflow Full time
About the Role

We are seeking a seasoned professional to lead our sales-led B2B growth initiatives as a Director of Demand Generation. This role will be responsible for driving new pipeline growth by developing and executing demand generation strategies that align with our go-to-market strategy.

Key Responsibilities
  • Lead Generation Strategy: Develop and execute demand generation strategies to create consistent, high-quality pipeline growth for the sales team targeting mid-market and enterprise customers.
  • Multi-Channel Campaigns: Design and implement integrated marketing campaigns across various digital channels such as email, paid media, social media, and SEO.
  • Channel Performance Optimization: Continuously analyze and refine channel strategies, leveraging data to enhance performance and maximize ROI across all digital touchpoints.
  • Campaign Ownership: Oversee and implement multi-channel campaigns across digital, email, webinars, events, content syndication, and ABM to drive engagement and sales-qualified leads.
  • Emerging Channels: Stay current on digital marketing trends and identify opportunities to integrate new platforms or technologies into the overall strategy.
  • Sales Collaboration: Partner with sales leadership to ensure marketing programs are aligned with sales goals, deliver qualified leads, and improve lead-to-close conversion rates.
  • Analytics & Reporting: Own the reporting and analytics for all demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates. Present insights and actionable recommendations to senior leadership.
  • Funnel Optimization: Continuously optimize the demand generation funnel by testing new channels, refining messaging, and adjusting targeting to improve performance at every stage of the buyer journey.
  • Marketing Technology: Leverage marketing automation tools (e.g., HubSpot, Marketo, Salesforce) to track, measure, and report on the effectiveness of demand generation campaigns.
  • ABM Initiatives: Build out and scale Account-Based Marketing (ABM) strategies, working closely with sales to personalize outreach and engagement for high-value target accounts.
  • Team Leadership: Build, lead, and mentor a high-performing demand generation team, ensuring alignment with cross-functional teams such as Sales, Customer Success, & Marketing.
About You

You'll thrive in this role if you have...

  • 8+ years of B2B demand generation experience, with a strong focus on mid-market and enterprise segments.
  • Proven success in building and executing sales-aligned demand gen strategies that deliver revenue growth.
  • Experience with ABM, multi-channel campaigns, and marketing to sales collaboration.
  • Expertise in marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools (Salesforce preferred).
  • Strong understanding of data-driven marketing, funnel metrics, and ROI analysis.
  • Experience leading teams, with a track record of scaling demand generation functions in fast-growing environments.
  • Excellent communication skills with the ability to influence cross-functional teams and present results to senior executives.


  • California, Missouri, United States Health Plan of San Joaquin Full time

    About the RoleWe are seeking an experienced and visionary leader to join our team as Executive Director, Quality Improvement and Health Equity Strategist at Health Plan of San Joaquin.Key ResponsibilitiesStrategic Leadership: Provide strategic direction for quality functions, ensuring alignment with contractual and regulatory requirements, as well as our...


  • California, Missouri, United States Broadridge Financial Solutions , Inc. Full time

    About the RoleWe are seeking a highly skilled and experienced Executive Director, Business Growth to join our team at Broadridge Financial Solutions, Inc. This is a key leadership position that will play a critical role in driving business growth and expansion.Key ResponsibilitiesDevelop and execute strategic plans to identify and pursue new business...


  • California, Missouri, United States thinkPARALLAX Full time

    About thinkPARALLAX: thinkPARALLAX is a premier full-service agency specializing in sustainability strategy and communication. We collaborate with influential organizations across various sectors to craft distinctive sustainability strategies, programs, and platforms. By merging creativity with profound subject matter expertise, we empower companies to...


  • California, Missouri, United States Couchbase Full time

    Location: RemoteJob Type: TemporaryPosition Overview:We are looking for a dynamic individual to join our Field Enablement team. This position provides an exceptional opportunity to enhance vital skills in learning design, content development, sales strategies, program execution, and project oversight. As a Program Coordinator for Sales Enablement, you will...


  • California, Missouri, United States EmergencyMD Full time

    Empower Lives as a Supported Living Services Program DirectorJoin EmergencyMD, where compassion and innovation converge to support individuals with developmental disabilities. Our Community Living Department is seeking a dedicated and dynamic Program Director for our Supported Living Services. If you are passionate about making a meaningful impact and...


  • California, Missouri, United States Stanford University Full time

    Join the Doerr School of Sustainability at Stanford UniversityWe are seeking a Head of Field Research Initiatives to become a vital part of our team at the Stanford Hopkins Marine Station.This role is structured as a one-year fixed-term engagement, with the possibility of extension contingent upon funding and programmatic requirements.Key...


  • California, Missouri, United States Western Digital Full time

    Company OverviewAt Western Digital, we envision a future where global innovation thrives, and technology transcends boundaries to achieve the seemingly impossible.We pride ourselves on being a collective of problem solvers. With the right technology, extraordinary achievements are within reach. For decades, our innovations have played a pivotal role in...


  • California, Missouri, United States Health Plan of San Joaquin Full time

    About the RoleWe are seeking an experienced and visionary Executive Director to lead our Quality Improvement and Health Equity Transformation efforts at Health Plan of San Joaquin. As a key member of our senior leadership team, you will be responsible for developing and implementing strategies to improve the quality of care and reduce health disparities in...


  • California, Missouri, United States Northrop Grumman Full time

    Director of Business DevelopmentNorthrop Grumman is seeking a seasoned executive to lead the Advanced Weapons (AW) Business Unit business development team.This position is responsible for driving near-term and long-term growth for the AW Business Unit, leading customer engagement, pipeline development, capture efforts, and strategy development for a global...


  • California, Missouri, United States Sunkist Growers Full time

    If you require assistance with this application due to a disability, please reach out to the employer for accommodation or alternative application methods.Salary Range: $115,000.00 To 162,000.00 AnnuallyThe Strategic Initiatives Manager plays a crucial role in aiding the formulation of the strategic framework and offering insights to the organization's...


  • California, Missouri, United States Series Entertainment Full time

    About the RoleSeries Entertainment is seeking a highly skilled and driven Strategic Operations Director to support the Chief Operating Officer in ensuring seamless coordination and execution across all aspects of studio operations.Key ResponsibilitiesDrive Operational Excellence: Implement policies and procedures that enhance productivity and streamline...


  • California, Missouri, United States Entertainment Services Alliance, Inc. Full time

    Entertainment Services Alliance, Inc. is a leading entity in the digital content landscape, recognized for its innovative approach and extensive reach across various entertainment sectors. We are seeking a Senior Vice President of Strategic Initiatives to spearhead our strategic planning efforts and guide a dedicated team of content strategists.This pivotal...


  • California, Missouri, United States Northwestern Mutual Investment Services, LLC Full time

    Company OverviewAt Northwestern Mutual Investment Services, LLC, we are committed to innovation and growth. We prioritize our employees and strive to make a positive impact in the community. Position SummaryThe Senior Risk Management Director is responsible for providing both strategic and operational oversight of the organization's property, casualty, and...


  • California, Missouri, United States CSL Plasma Inc. Full time

    Job SummaryWe are seeking a highly skilled Medical Director to lead our plasma operations team at CSL Plasma Inc. The successful candidate will be responsible for driving operational excellence, improving efficiency, and ensuring consistency across our fleet.Key ResponsibilitiesDevelop and implement operational initiatives to improve center processes and...


  • California, Missouri, United States Raising Cane's Chicken Fingers Full time

    About Raising Cane's Chicken Fingers:At Raising Cane's, we pride ourselves on serving the finest and most delectable chicken finger meals. Our singular focus is on our ONE LOVE. Our dedicated Crew makes it all possible, our unique Culture sets us apart, and our Community makes our efforts truly rewarding.Every skilled crewmember in our establishments plays a...


  • California, Missouri, United States DoorDash USA Full time

    About the TeamDoorDash Drive is one of the fastest-growing segments within DoorDash. We offer a variety of products such as white-label delivery service capabilities, online ordering, and order-pay-at-table. These products enable our merchants (restaurants, grocers, retailers, etc.) to reach customers through their own first-party channels while leveraging...


  • California, Missouri, United States CSL Plasma Inc. Full time

    Job SummaryCSL Plasma Inc. is seeking a highly skilled Medical Director to lead our plasma operations team. As a key member of our leadership team, you will be responsible for driving operational excellence and improving efficiency across our centers.Key ResponsibilitiesDevelop and implement operational initiatives to align center processes and improve...


  • California, Missouri, United States Entertainment Services Alliance, Inc. Full time

    Entertainment Services Alliance, Inc. is a leading organization in the digital entertainment sector, recognized for its innovative approach and commitment to delivering exceptional content across various platforms. We are seeking a visionary leader with a strong background in strategic development to guide a team of content strategists dedicated to enhancing...


  • California, Missouri, United States Northwestern Mutual Investment Services, LLC Full time

    Company OverviewAt Northwestern Mutual Investment Services, LLC, we are committed to innovation and growth, investing in our people and making a positive impact.Position SummaryThe Senior Director will provide strategic and operational leadership for the Company's property, casualty, and bond risk management initiatives, overseeing the Insurable Risk...

  • Executive Director

    1 week ago


    California, Missouri, United States Frontier Management Group Full time

    Executive DirectorFrontier Management Group is seeking an experienced leader to manage the day-to-day operations of our Assisted Living and Memory Care community.About the RoleManage the overall strategy and direction of the community, ensuring alignment with company goals and objectives.Develop and implement operational plans to achieve maximum occupancy...