Director of Growth Initiatives
5 days ago
We are seeking a seasoned professional to lead our sales-led B2B growth initiatives as a Director of Demand Generation. This role will be responsible for driving new pipeline growth by developing and executing demand generation strategies that align with our go-to-market strategy.
Key Responsibilities- Lead Generation Strategy: Develop and execute demand generation strategies to create consistent, high-quality pipeline growth for the sales team targeting mid-market and enterprise customers.
- Multi-Channel Campaigns: Design and implement integrated marketing campaigns across various digital channels such as email, paid media, social media, and SEO.
- Channel Performance Optimization: Continuously analyze and refine channel strategies, leveraging data to enhance performance and maximize ROI across all digital touchpoints.
- Campaign Ownership: Oversee and implement multi-channel campaigns across digital, email, webinars, events, content syndication, and ABM to drive engagement and sales-qualified leads.
- Emerging Channels: Stay current on digital marketing trends and identify opportunities to integrate new platforms or technologies into the overall strategy.
- Sales Collaboration: Partner with sales leadership to ensure marketing programs are aligned with sales goals, deliver qualified leads, and improve lead-to-close conversion rates.
- Analytics & Reporting: Own the reporting and analytics for all demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates. Present insights and actionable recommendations to senior leadership.
- Funnel Optimization: Continuously optimize the demand generation funnel by testing new channels, refining messaging, and adjusting targeting to improve performance at every stage of the buyer journey.
- Marketing Technology: Leverage marketing automation tools (e.g., HubSpot, Marketo, Salesforce) to track, measure, and report on the effectiveness of demand generation campaigns.
- ABM Initiatives: Build out and scale Account-Based Marketing (ABM) strategies, working closely with sales to personalize outreach and engagement for high-value target accounts.
- Team Leadership: Build, lead, and mentor a high-performing demand generation team, ensuring alignment with cross-functional teams such as Sales, Customer Success, & Marketing.
You'll thrive in this role if you have...
- 8+ years of B2B demand generation experience, with a strong focus on mid-market and enterprise segments.
- Proven success in building and executing sales-aligned demand gen strategies that deliver revenue growth.
- Experience with ABM, multi-channel campaigns, and marketing to sales collaboration.
- Expertise in marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools (Salesforce preferred).
- Strong understanding of data-driven marketing, funnel metrics, and ROI analysis.
- Experience leading teams, with a track record of scaling demand generation functions in fast-growing environments.
- Excellent communication skills with the ability to influence cross-functional teams and present results to senior executives.
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