Senior Account Executive Media Relations PR

5 days ago

Miami FL USA, United States Royal Caribbean Group Full time
Job Title: Senior Account Executive Media Relations PR

Join Royal Caribbean Group, a global leader in the cruise industry, as a Senior Account Executive Media Relations PR. This exciting opportunity is part of our Marketing Team, reporting to the Manager, Brand Media Relations.

Job Summary:

This strategic role is crucial in implementing public relations programs to create and maintain a favorable public image for the organization. As a communications and public relations professional, you will assist in directing projects and project teams, producing high-quality content, and building key professional relationships with significant media outlets and key journalists.

Key Responsibilities:
  • Execute strategies to secure impactful media coverage for Royal Caribbean International, subject matter experts, products, services, and events.
  • Build and maintain key professional relationships with significant media outlets and key journalists.
  • Direct the activities of external agencies and internal teams as needed.
  • Develop and execute strategies to address communication challenges.
  • Oversee significant communications programs, including promotions, press trips, press conferences, and executive briefings.
  • Handle incoming media inquiries and responses.
  • Create innovative approaches to generating coverage in the media, draft press releases, talking points, and statements.
  • Track press coverage and write coverage reports analyzing the output and success of media relations efforts.
  • Plan and implement group and individual press trips and liaise with appropriate personnel on requests.
  • Stay abreast of the latest industry developments, trends, and shifts in the travel industry.
Requirements:
  • Bachelor's degree in a related field or equivalent, directly related experience required.
  • 5-7 years of PR agency, public relations, journalism, or corporate communications experience.
  • Experience with media relations.
  • Strong skills in pitching and comfortable reaching out to top-tier media.
  • Flexibility to work outside normal hours and travel as appropriate (domestic and international).
  • Experience in the travel industry and working for a global company ideal, but not essential.
  • Strong ability to interact with senior leaders and build effective relationships within the company, public, guests, and media.
  • Strong planning capabilities to identify and prioritize communication strategies and activities as well as to meet the deadlines required to support media and business needs.
  • Strong writing skills - message creation experience a plus.
  • Excellent research, written, verbal, and presentation skills.
  • Detail-oriented with strong organizational skills and the ability to work in a fast-paced, high-volume environment.
  • Goal-oriented and action-focused, practical, and self-disciplined.
  • Ability to assist in coordinating projects or participate in cross-functional teams.
  • Effortlessly organized self-motivator with a wealth of creative ideas.
  • Understanding of social media, influencers, and emerging media.
  • Strong project management, planning, evaluation, and analytical capabilities.
  • Ability to evaluate and provide constructive feedback in a timely manner.
  • Demonstrated ability to quickly analyze situations and alternatives and make prudent decisions.
  • Finger on the pulse - always up to date with trends, both inside and outside our industry.
  • Computer literate (Word, Excel, PowerPoint, email).
  • Outstanding English language proficiency. Proficiency in Spanish desirable.

Royal Caribbean Group is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive work environment that values diversity, equity, and inclusion.

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