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1 month ago
The Marketing Manager is responsible for executing marketing programs to drive new business, cross-sell/upsell opportunities, and advance existing opportunities for sales and recruiting teams within assigned divisions.
This role requires close partnership with sales and recruiting teams and the broader marketing department to drive and execute marketing strategy.
Key Responsibilities- Create demand and retention strategies that align with sales and recruiting teams
- Interface with Sales to determine sales enablement needs
- Work with Marketing to develop tactical plans, including campaigns, programs, and content
- Communicate campaign deliverables, objectives, and timelines to teams
- Provide support for successful program adoption
- Work with sales operations team to align marketing objectives with sales and recruiting initiatives
- Bachelor's degree or equivalent experience required
- 3+ years of experience in marketing, brand management, and/or sales enablement
- Advanced Microsoft Excel skills
- Working knowledge of Salesforce or relative CRM systems
- Strong understanding of demand generation strategies and tactics
- Ability to perform market and competitive research