Marketing Director

3 weeks ago

Alpharetta, United States CorDx Full time
About the Role

CorDx, a leader in the biotechnology industry, is seeking an experienced and strategic Marketing Director to drive brand awareness, increase market share, and generate revenue. As a Marketing Director at CorDx, you will lead a team of marketing professionals and collaborate cross-functionally with other departments to ensure the effective execution of marketing initiatives.

This role requires a blend of strategic thinking, creative problem-solving, and leadership to navigate the rapidly evolving IVD market. You will play a pivotal role in enhancing our brand visibility, engaging with our target audience, and driving growth through innovative marketing campaigns.

Key Responsibilities
  • Develop and implement a comprehensive marketing strategy aligned with our business goals.
  • Analyze market trends, customer needs, and competitive landscape to position CorDx Inc. as a leader in the IVD industry.
  • Enhance and maintain the CorDx Inc. brand, ensuring consistency across all marketing materials and communications.
  • Develop brand-building strategies that elevate our market presence and customer engagement.
  • Design, execute, and oversee marketing campaigns across various channels, including digital, print, and events.
  • Utilize data analytics to measure campaign effectiveness and adjust strategies accordingly.
  • Collaborate with cross-functional teams, including sales, R&D, and product management, to ensure cohesive marketing strategies.
  • Build and maintain relationships with key industry partners, stakeholders, and influencers.
  • Lead and inspire the marketing team to achieve exceptional results.
  • Provide mentorship, set clear goals, and foster a culture of innovation and continuous improvement.
Requirements
  • Bachelor's or master's degree in Marketing, Business Administration, or a related field.
  • Minimum of 8 years of marketing experience, with at least 5 years in a leadership role within the IVD or related healthcare industry.
  • Proven track record of developing and executing successful marketing strategies.
  • Strong understanding of the IVD market, products, and regulatory environment.
  • Exceptional leadership, communication, and collaboration skills.
  • Ability to think strategically and analytically, with a creative approach to problem-solving.
  • Proficiency in marketing analytics tools and platforms.
Benefits
  • Medical Insurance Plan
  • Retirement Plan
  • Paid Time Off
  • Training & Development

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

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