Marketing Director

1 week ago

alpharetta, United States LocumTenens Full time

Marketing Manager Job Description

The Marketing Manager is a key role at LocumTenens, responsible for executing marketing programs to drive business growth, cross-sell/upsell opportunities, and advance existing sales and recruiting initiatives. This individual will partner closely with the sales and recruiting teams and the broader marketing department to develop and execute marketing strategy.

Key Responsibilities

  • Develops and executes demand and retention strategies that align with sales and recruiting teams
  • Interfaces with Sales to determine sales enablement needs and works with Marketing to develop tactical plans, including campaigns, programs, and content
  • Communicates campaign deliverables, objectives, and timelines to teams and provides support for successful program adoption
  • Analyzes pre-determined KPIs with sales team leadership and adjusts programs as needed
  • Works with data team to generate insights about marketing direction and understands and translates the industry landscape and key issues

Requirements

  • Bachelor's degree or equivalent experience required
  • 3+ years of experience in marketing, brand management, and/or sales enablement
  • Strong understanding of demand generation strategies and tactics, ability to perform market and competitive research, and ability to effectively manage multiple competing priorities in a fast-paced sales environment
  • Excellent communication skills, ability to build strong business relationships at all levels, and ability to work independently and collaboratively

Competencies

  • Ensures Accountability, Customer Focus, Action Oriented, Decision Quality, Instills Trust, Plans and Aligns, Collaborates, Demonstrates Self-Awareness, Communicates Effectively, and Strategic Mindset

Working Conditions

  • Typical office environment - sedentary with typing, writing, reading requirements
  • May be able to sit or stand, speaking, reading, writing, ability to use a telephone and computer
  • Ability to exert up to 10 lbs. of force occasionally and ability to travel up to 10% of the time

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