Marketing Director

1 month ago

Alpharetta, United States Anytime Fitness Alpharetta Full time
Marketing Lead Job Description

Job Summary:

Anytime Fitness Alpharetta is seeking a highly motivated Marketing Lead to develop and implement effective marketing strategies and campaigns to drive member acquisition, engagement, and retention. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and the ability to work independently.

Key Responsibilities:

  • Develop and implement marketing strategies and campaigns to drive member acquisition, retention, and engagement
  • Work closely with the franchise owner to create a marketing plan that aligns with the brand and the gym's goals and targets
  • Create and manage social media content, including posts, ads, and promotions to increase brand awareness and drive membership sales
  • Collaborate with local businesses and organizations to build partnerships and promote the gym
  • Plan and execute events and promotions to attract new members and engage current ones
  • Conduct market research and analyze data to identify trends and opportunities in the fitness industry
  • Monitor and report on the effectiveness of marketing efforts, making recommendations for improvement
  • Stay up-to-date on industry trends and best practices, and implement new ideas and strategies to stay ahead of the competition
  • Manage marketing budget and ensure all spending is within budget and yields a positive return on investment
  • Act as a brand ambassador for Anytime Fitness, promoting the gym in the local community

Requirements:

  • 2+ years of experience in marketing, preferably in the fitness industry or related field
  • Bachelor's degree in Marketing, Business, or a related field
  • Skilled in digital marketing, including social media management and content creation
  • Strong communication and interpersonal skills, with the ability to build relationships and work collaboratively
  • Excellent project management skills, with the ability to prioritize and manage multiple tasks and projects simultaneously
  • Proficient in Microsoft Office and Google Analytics
  • A creative mindset with the ability to think outside the box and come up with innovative solutions
  • Must be able to work independently and be a self-starter
  • Passion for fitness and a healthy lifestyle

Preferred Qualifications:

  • Bilingual in Spanish

Equal Employment Opportunity:

Anytime Fitness Alpharetta is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to creating a diverse and inclusive workplace and welcome applicants of all backgrounds and identities.

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