Marketing Director

22 hours ago


Alpharetta, United States PRONGHORN Full time
Job Description

At Pronghorn, we are seeking a highly skilled Marketing Director to lead our marketing strategy and drive business growth. The ideal candidate will have a proven track record of developing and executing comprehensive marketing plans, managing contractors and agencies, and consistently engaging target audiences.

Key Responsibilities:

  • Strategic Direction & Agency Management: Develop and execute events and sponsorships, oversee events agency, and negotiate sponsorships and contracts.
  • Creative for Media & Promotion: Ensure collateral and materials are available, leverage events to grow the database, and support strategies to drive qualified traffic.
  • Social Media Content & Community Management: Work with the social media agency to build and execute a content strategy, ensure creative is on-brand, and produce valuable content for the website and blog.
  • PR & Thought Leadership/Speaking Opportunities: Lead development of creative for marketing collateral, media, and promotion, and provide clear briefs and direction.

Supercharging for Brands Pronghorn Invests in:

  • Work with founders to provide a menu of services, including reports and outputs that drive their business.
  • Lead development of events for the founders and nurture the community through Pronghorn-hosted channels.

Professional Experience/Qualifications:

  • Passion for Pronghorn's mission is essential.
  • Strong influencing and collaboration skills, with the ability to engage with a broad range of stakeholders.
  • B.A. or B.S. required, Masters Degree in Marketing Management preferred.
  • 5+ years marketing experience, agency experience in spirits or CPG, or spirits experience in brand, commercial, or consumer planning.
  • Self-starter with a drive for results and passion for growth.
  • Strong communication and writing skills.
  • Ability to organize, implement, and manage programs, goals, objectives, policies, procedures, and resources.

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