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Marketing Director

2 months ago

Alpharetta GA, United States Anytime Fitness Alpharetta Full time
Marketing Lead Role

Anytime Fitness Alpharetta is seeking a skilled Marketing Lead to develop and implement effective marketing strategies and campaigns to drive member acquisition, engagement, and retention. The ideal candidate will have a strong background in digital marketing, including social media management and content creation.

Key Responsibilities:
  • Develop and implement marketing strategies and campaigns to drive member acquisition, retention, and engagement
  • Work closely with the franchise owner to create a marketing plan that aligns with the brand and the gym's goals and targets
  • Create and manage social media content, including posts, ads, and promotions to increase brand awareness and drive membership sales
  • Collaborate with local businesses and organizations to build partnerships and promote the gym
  • Plan and execute events and promotions to attract new members and engage current ones
  • Conduct market research and analyze data to identify trends and opportunities in the fitness industry
  • Monitor and report on the effectiveness of marketing efforts, making recommendations for improvement
  • Stay up-to-date on industry trends and best practices, and implement new ideas and strategies to stay ahead of the competition
  • Manage marketing budget and ensure all spending is within budget and yields a positive return on investment
  • Act as a brand ambassador for Anytime Fitness, promoting the gym in the local community

Requirements:
  • 2+ years of experience in marketing, preferably in the fitness industry or related field
  • Bachelor's degree in Marketing, Business, or a related field
  • Skilled in digital marketing, including social media management and content creation
  • Strong communication and interpersonal skills, with the ability to build relationships and work collaboratively
  • Excellent project management skills, with the ability to prioritize and manage multiple tasks and projects simultaneously
  • Proficient in Microsoft Office and Google Analytics
  • A creative mindset with the ability to think outside the box and come up with innovative solutions
  • Must be able to work independently and be a self-starter
  • Passion for fitness and a healthy lifestyle

EEOC Statement:
Anytime Fitness is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to creating a diverse and inclusive workplace and welcome applicants of all backgrounds and identities. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.