Marketing Director

3 weeks ago


Alpharetta, United States CorDx Full time

About Us

CorDx is a leading healthcare diagnostic manufacturer dedicated to delivering high-quality diagnostic solutions to consumers and healthcare professionals. Our commitment to innovation and excellence drives us to continuously improve our products and services.

About the role

CorDx is seeking a seasoned and strategic Marketing Director to lead our marketing team and collaborate with cross-functional departments to drive brand awareness, increase market share, and generate revenue.

As a Marketing Director at CorDx, you will be responsible for developing and implementing innovative marketing strategies to drive business growth. This includes analyzing market trends, customer needs, and competitive landscape to position CorDx as a leader in the IVD industry.

The ideal candidate will have a proven track record of developing and executing successful marketing strategies, with a strong understanding of the IVD market, products, and regulatory environment.

Key Responsibilities

Strategic Marketing Leadership

Develop and implement a comprehensive marketing strategy aligned with our business goals.

Analyze market trends, customer needs, and competitive landscape to position CorDx Inc. as a leader in the IVD industry.

Brand Management

Enhance and maintain the CorDx Inc. brand, ensuring consistency across all marketing materials and communications.

Develop brand-building strategies that elevate our market presence and customer engagement.

Campaign Development and Execution

Design, execute, and oversee marketing campaigns across various channels, including digital, print, and events.

Utilize data analytics to measure campaign effectiveness and adjust strategies accordingly.

Stakeholder Engagement

Collaborate with cross-functional teams, including sales, R&D, and product management, to ensure cohesive marketing strategies.

Build and maintain relationships with key industry partners, stakeholders, and influencers.

Leadership and Team Management

Lead and inspire the marketing team to achieve exceptional results.

Provide mentorship, set clear goals, and foster a culture of innovation and continuous improvement.

Requirements

Bachelor's or master's degree in Marketing, Business Administration, or a related field.

Minimum of 8 years of marketing experience, with at least 5 years in a leadership role within the IVD or related healthcare industry.

Proven track record of developing and executing successful marketing strategies.

Strong understanding of the IVD market, products, and regulatory environment.

Exceptional leadership, communication, and collaboration skills.

Ability to think strategically and analytically, with a creative approach to problem-solving.

Proficiency in marketing analytics tools and platforms.

Benefits

Medical Insurance Plan

Retirement Plan

Paid Time Off

Training & Development

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully.

We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.


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