Multi-Channel Consumer Insights Specialist

2 weeks ago


Coraopolis, Pennsylvania, United States DICK'S Sporting Goods Full time
OVERVIEW:
As a pivotal member of DICK'S Sporting Goods, you will play an essential role in enhancing the athlete experience through insightful data analysis and strategic recommendations.

Key Responsibilities:
1. Employ diverse resources and methodologies to assess customer experience themes and drivers, focusing on:
- Developing and articulating the "voice of the consumer/athlete" through meticulous data collection and insightful analysis.
- Designing and refining athlete experience surveys and performance dashboards.
- Monitoring and analyzing customer satisfaction metrics and Net Promoter Scores.
- Collaborating with technology and omni-channel leaders to enhance platform capabilities and survey experiences that boost user engagement.
- Utilizing competitive tracking data and external research to synthesize insights with internal data.
- Promoting the discovery and dissemination of athlete insights across the organization.
- Leveraging text analytics and experience measurement data to inform actionable performance improvements.
- Supporting qualitative and quantitative measurement platforms to identify drivers of shopper behavior and channel experiences.
- Managing project timelines and logistics effectively, ensuring clear communication with all stakeholders.
- Building and nurturing relationships with external vendors and internal teams.

Insight Synthesis:
Work collaboratively to transform extensive data sets into meaningful insights that inform strategic decisions and storytelling.
- Integrate various primary experience measurement data sources into cohesive recommendations.
- Apply analytical methods to independently interpret data and derive actionable insights.
- Maintain an understanding of overall business needs and departmental functions.

QUALIFICATIONS:
- Bachelor's Degree in business, market research, or a related field.
- 1-3 years of experience in Market Research, Marketing Analytics, Customer Satisfaction, or related areas.
- Demonstrated ability to represent the athlete's perspective in all initiatives.
- Strong collaborative skills and a passion for cross-functional teamwork.
- Ability to adapt communication styles for diverse audiences.
- Proficiency in working with various data sources, particularly Excel, to translate insights into actionable strategies.
- Committed to fostering recognition and understanding the athlete experience.
- Capable of thriving in a fast-paced environment with shifting priorities while meeting deadlines.
- A self-motivated, detail-oriented individual with strong problem-solving skills.
- Excellent multitasking, project management, and prioritization abilities.
- Ability to work independently and collaboratively within a team setting.

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