ETF Channel Marketing Director

1 month ago

Baltimore, Maryland, United States T. Rowe Price Full time

There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. ​ We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.

About the Role:

T. Rowe Price is seeking a strategic and driven ETF Marketing Director to lead and maximize our marketing efforts in the rapidly growing active ETF market. This role demands a proven marketing leader with a strong understanding of financial markets, particularly ETFs, an innovative approach, and an aptitude for driving business results. The ideal candidate will excel in cross-functional collaboration and have a deep understanding of the ETF space.

Key Responsibilities:

ETF Marketing Strategy & Execution:

  • Develop and implement strategic marketing plans that Build awareness and affinity for T. Rowe Price's ETF investment capabilities and drive growth in the ETF segment.
  • Identify market opportunities and create targeted marketing strategies to effectively position T. Rowe Price ETFs in the marketplace.
  • Develop and lead the event strategy for ETFs, including planning and executing a range of events such as conferences, seminars, webinars, and other promotional activities.
  • Utilize data-driven insights and analytics to refine marketing strategies and ensure the effectiveness of campaigns.

Leadership and Strategic Influence

  • Influence and lead cross-functional teams consisting of marketing, analytics, and distribution professionals to create integrated marketing strategies.
  • Work closely with various teams to guide, direct, and support marketing initiatives.
  • Manage budgets, timelines, and priorities for marketing projects to ensure the effective execution of marketing campaigns.

Collaboration with Distribution Leaders:

  • Partner with distribution and sales leaders to ensure alignment between marketing initiatives and sales objectives.
  • Create marketing materials and sales enablement tools that help distribution teams effectively communicate the value proposition of T. Rowe Price ETFs to advisors and clients.
  • Conduct regular meetings with distribution leaders to gather feedback, assess needs, and adjust marketing tactics accordingly.

Metrics and Performance Evaluation:

  • Set KPIs and metrics to track the success of marketing campaigns and initiatives.
  • Analyze campaign performance data to identify areas of improvement and make data-driven adjustments.
  • Report on marketing performance to senior leadership and stakeholders, highlighting successes and strategies for improvement.

Qualifications:

Required:

  • Bachelor's degree in marketing, business, finance, or related field; MBA preferred.
  • 10+ years of experience in marketing roles within the financial services industry, with a focus on ETFs.
  • FINRA Series 7 and 63 licenses or willingness to obtain after hire.

Preferred:

  • Demonstrated success in partnering with business leaders, leading cross-functional teams and managing complex marketing projects.
  • Strong understanding of ETF products, market dynamics, and regulatory environment.
  • Excellent communication, project management, and analytical skills.
  • Ability to work collaboratively with distribution leaders and other key stakeholders.
  • The ability to work 3 days a week from our Baltimore, MD office or the ability to relocate to the Baltimore area.

FINRA Requirements

FINRA licenses are required and will be supported for this role.

Work Flexibility

This role is eligible for remote work up to two days a week.

Commitment to Diversity, Equity, and Inclusion:

We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.

Benefits: We invest in our people through a wide range of programs and benefits, including:

  • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions
  • Flexible and remote work opportunities
  • Health care benefits (medical, dental, vision)
  • Tuition assistance
  • Wellness programs (fitness reimbursement, Employee Assistance Program)

Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates' well-being and addressing the needs of our clients, business, and communities is unwavering.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.

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