US Equity Product Marketing Director

1 week ago

Baltimore, Maryland, United States T. Rowe Price Full time
Job Description

Job Title: Product Marketing Director, US Equity

Job Summary:

T. Rowe Price is seeking a seasoned Product Marketing Director to lead our US Equity product marketing efforts. As a key member of our Global Product Marketing team, you will be responsible for developing and executing go-to-market strategies that drive growth, retention, and awareness for our US Equity products.

Key Responsibilities:

  • Develop Strategic Approach: Establish the strategic approach for US Equity product marketing and monitor a suite of products based on business unit goals and objectives.
  • Target Audience Analysis: Synthesize complex criteria of the target audience, client requirements, the competitive landscape, and the market environment to lead the selection of product focus priorities in collaboration with business unit leaders.
  • Value Proposition Development: Develop differentiated value propositions and messaging for a region/business unit based on deep understanding of capabilities, client requirements, the competitive landscape, and the market environment for specific target audiences.
  • Campaign Development: Understand and integrate business objectives across business units to develop integrated campaigns and communications plans in partnership with other product marketing roles, key stakeholders, and business leadership.
  • Product Recommendations: Prioritize recommendations for product development, product management, and pricing for a region/business unit for products of strategic importance based on understanding of client requirements and competitive landscape for a specific market segment in partnership with business unit leadership.

Requirements:

  • Experience: 10+ years of total relevant work experience in investment product marketing, with a strong focus on Equities distributed in the US Intermediary market.
  • Knowledge: Deep knowledge of vehicles such as Mutual Funds, ETF, SMAs, and CITs.
  • Skills: Excellent influencing skills, with the ability to integrate and align the priorities, needs, and requirements of the broader Global Marketing organization.
  • Collaboration: Proven ability to partner with sales leadership and field sales associates as well as channel marketing leads to ensure financial advisor (client) feedback is continuously provided.
  • Critical Thinking: Demonstrated ability to think critically and challenge stakeholders.
  • Communication: Excellent written and verbal skills, with an ability to present to small and large groups of internal and external stakeholders.

Company Overview:

T. Rowe Price is an asset management firm focused on delivering global investment management excellence and retirement services that investors can rely on–now, and over the long term.

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