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Marketing and Communications Director

2 months ago

Baltimore, Maryland, United States InsideHigherEd Full time
About the Role

We are seeking a highly experienced and strategic communications leader to join our team as the Associate Dean of Marketing and Communications. This is a unique opportunity to shape the narrative and public perception of one of the world's premier nursing schools.

Key Responsibilities
  • Strategic Leadership and Planning
    • Develop and oversee long- and short-term communications and marketing strategies that support and advance the school's strategic priorities.
    • Establish clear goals and objectives aligned with the school's overall direction.
    • Identify, define, and prioritize the most important audiences for our communications efforts.
    • Create and maintain brand guidelines that reflect the school's values, personality, and voice.
    • Ensure appropriate use and integrity of the school's brand in all internal and external communications.
    • Advise and consult senior leadership on effective internal and external, integrated marketing communications to achieve impact.
    • Provide regular reports and analysis to leadership, demonstrating the impact of communications efforts on key objectives.
  • Media Relations and Content Management
    • Lead the school's news, information, and media services, promoting significant faculty, student, and staff accomplishments and research findings to a broad audience.
    • Develop strategies to enhance external outreach and position the school with prospective students, faculty, staff, and global nursing audiences.
    • Strengthen earned media efforts by proactively and consistently developing and pitching stories, building new journalist relationships, and training spokespeople.
    • Oversee the creation and execution of a content calendar that drives engagement across web, print, social media, and event platforms.
  • Internal and External Communications
    • Advise and support the Dean and senior leadership on matters related to media relations, internal and external communications strategy, and crisis communications.
    • Develop and execute internal communication plans to engage faculty, staff, and students, utilizing appropriate tools and channels, ensuring consistent messaging, and alignment with strategic goals.
    • Oversee crisis communication efforts, ensuring preparedness and effective response strategies and execution.
  • Brand and Visual Identity
    • Update the school's brand and ensure appropriate use and integrity of the brand in all internal and external applications.
    • Oversee the design and production of branded materials, ensuring they adhere to established standards and guidelines.
  • Marketing and Outreach
    • Lead efforts to market and promote the school's academic and professional programs, events, and activities.
    • Develop strategies to enhance external outreach and position the school with prospective students, faculty, staff, and the broader nursing community.
  • Digital and Multimedia Strategies
    • Oversee the development and execution of robust social media strategies to increase reach and engagement with target audiences.
    • Oversee the development and implementation of digital and social media strategies to increase brand visibility, engage target audiences, and drive positive sentiment.
  • Team Management
    • Lead, coach, develop, and supervise the marketing and communications team of 8 people.
    • Manage the long-term development of team members, team structure, and vendors/contractors to meet near- and long-term needs of the school.