Marketing Associate
7 days ago
We are seeking a highly skilled Communications Associate to join our Marketing and Communications team at InsideHigherEd. As a key member of our team, you will be responsible for developing and implementing effective communication strategies to promote the university's reputation and entrepreneurial ecosystem.
Key Responsibilities- Content Development
- Create high-quality content, including articles, press releases, newsletters, speeches, and social media content.
- Develop and maintain content calendars to ensure timely and relevant communications.
- Ensure all content aligns with the organization's tone, style, and messaging guidelines.
- Media Relations and Third-Party Requests
- Build and maintain relationships with media contacts.
- Coordinate and manage media inquiries and interviews.
- Create media briefings for JHTV staff.
- Monitor media coverage and develop strategies to enhance media presence.
- Project Management and Measurement
- Manage communication projects from conception to completion.
- Coordinate with cross-functional teams to achieve project goals.
- Monitor project timelines and budgets to ensure successful delivery.
- Track and analyze the effectiveness of communication efforts.
- Provide regular reports on communication metrics and KPIs.
- Communications Strategy
- Assist the JHTV Marketing & Communications team in the development of clear, consistent, cohesive messaging.
- Support the development and execution of a JHTV communications strategy.
- Liaise with communications colleagues across the university to align on messaging and strategies.
- Conduct research and ongoing engagement with the campus research community, the local innovation ecosystem, and broad technology/market trends to identify communications opportunities and update strategies.
- Bachelor's Degree in a related field.
- Four years of related experience.
- Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
- U.S. Citizen or Legal Permanent Resident required due to federal export controls.
- Experience with heavily technical/scientific writing.
- Basic understanding of graphic design principles.
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