Marketing Director
3 days ago
Carrollton Injury Law, a fast-growing Personal Injury Law Firm in the DFW area, seeks a skilled Marketing Director to drive the Firm's growth and success. As a key member of the team, you will be responsible for developing and implementing a comprehensive marketing strategy that showcases the Firm's unique value proposition and attracts high-quality clients.
The ideal candidate will have a strong background in marketing, law firm experience, and a proven track record of success in digital marketing and social media management. You will work closely with the Firm's owner to develop and maintain relationships with vendors and other marketing professionals, and will be responsible for creating and implementing marketing campaigns, managing client and referral programs, and tracking and reporting metrics to measure ROI.
Responsibilities:
- Develop and implement a comprehensive marketing strategy to drive growth and success
- Manage and enhance client and referral programs
- Develop and execute social media campaigns and maintain an active presence across all platforms
- Create and distribute marketing materials, including newsletters, brochures, and direct mail campaigns
- Coordinate online and in-person events
- Track and report metrics to measure ROI
Qualifications:
- Bachelor's degree in communications, marketing, or a related field
- Law firm or relevant work experience
- Heavy direct response experience, including digital platforms
- Google Analytics and SEO familiarity
- Excellent written communication and copywriting skills
- Demonstrable project experience and portfolio
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