Marketing Manager

3 weeks ago

Carrollton, United States Mediabistro Full time
DuraServ has been awarded 10 years in a row by Dallas Business Journal as one of the Top 50 Fastest Growing Businesses of Dallas. We are proud of our positive reputation and legacy. To help us keep pace with our rapid growth, we are seeking a professional Marketing Manager to implement marketing strategies to drive sales.

If you are searching for a new career opportunity that provides you with a chance for professional growth and diverse business experiences, come walk through the open doors at DuraServ and be part of the winning team that leads our industry.

Apply now to begin your next adventure

Mission: At DuraServ, we are solutions providers for overhead doors, hi-speed doors, and loading dock equipment. We are the most trusted provider in the industry where People, Products, and Performance are top priorities. Since opening our doors in 2001, our secret to sustaining continual growth has been our culture, which is focused on treating employees well and with respect, taking great care of every customer, being "first and best" in all markets, and remaining transparent in our communications.

Job Summary

The Marketing Manager at DuraServ will develop and implement content strategies that align with our company goals. This role requires a strategic thinker with exceptional writing and editing skills, capable of producing high-quality content across various platforms. The ideal candidate will manage the distribution of content, focus on SEO, and ensure brand consistency while acting as a key player in our marketing team.

Essential Functions

Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions.
  1. Partner with the Marketing Director to identify and implement marketing strategies and campaigns. Act as a key integrated partner with sales, service, and corporate teams, developing and communicating marketing programs.
  2. Support all aspects of the DuraServ corporate and divisional brands, including participation in branding strategy, positioning, guidelines, and implementation with the highest quality standards.
  3. Develop and maintain customer marketing content strategy to align with DuraServ's goals. Evaluate the effectiveness of marketing investments, seek feedback, and modify strategies/programs, as needed.
  4. Formulate, direct, and coordinate marketing activities and policies to promote DuraServ's products and services with our customers, working with the sales team and cross-functionally with other leaders.
  5. Actively involved in the development and maintenance of all marketing content and collateral (digital, print, or other), engaging appropriate stakeholders and communicating available marketing resources to the sales team.
  6. Forge internal partnerships, acting as a key integrated partner who collaborates with internal stakeholders and teams to understand business objectives, messaging, and audiences.
  7. Write, edit, and produce high-quality marketing content, including blog posts, articles, social media posts, videos, infographics, and other marketing content. Plan and maintain a content calendar, coordinating with various departments to schedule and publish marketing-related content. Ensure brand consistency across all platforms.
  8. Oversee all external marketing channels in the context of customer-centric communications, including websites and social media. Monitor and recommend strategies for improving SEO and ROI for digital marketing investments.
  9. Stay apprised of current marketing industry best practices, identifying and implementing strategies to increase our brand awareness.
  10. Become (or stay) an expert in the commercial and residential door and loading dock equipment marketplace. Keep up to date with competitor and supplier news and marketing activities.

Supervisory Duties

This role has no supervisory responsibility.

Knowledge, Skills, and Abilities
  • (K) Full knowledge of sales and marketing principles and techniques.
  • (K) Knowledge of SEO best practices and digital marketing trends.
  • (S) Strong communication (verbal and written), proofreading, and organizational skills.
  • (S) Strong project management skills, with the ability to manage multiple, concurrent, high-visibility projects at once.
  • (S) Skilled at establishing and maintaining constructive and cooperative working relationships with key stakeholders, both internally and externally.
  • (S) Proficiency with content management systems (CMS), social media platforms, and analytics tools.
  • (S) Skilled in photo and video editing and shooting
  • (A) Creative problem solving, efficiently deploying resources to achieve success.
  • (A) Ability to prioritize successfully and work autonomously in a fast-paced environment.

Leadership Competencies

At DuraServ, the following competencies are essential for success in the job: Action Oriented • Communicates Effectively • Customer Focus • Decision Quality • Drives Results • Ensures Accountability • Instills Trust • Self-Development

Work Environment and Physical Demands
  • In office environment
  • Prolonged periods sitting and/or at a variable desk and working on a computer.
  • Must be able to lift up to 20 pounds infrequently.

Travel

This job requires some planned business travel in connection with marketing research, content creation, or business events.

Education and Experience
  • Bachelor's degree in marketing, communications, journalism, or a related field. Experience in one or more of these fields instead of a degree will be considered.
  • 5+ years' experience within the Marketing discipline.
  • Experience with Social Media technology, practices, analytics, and content creation platforms

Disclaimer

This job description is not designed to cover or contain a comprehensive listing of the required activities, duties, or responsibilities of the team member. Duties, obligations, and activities may change, or new ones may be assigned at any time with or without notice.

EEO Statement

DuraServ is an equal opportunity employer. We prohibit discrimination and afford equal employment opportunities to team members and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Our EEO policy applies to all aspects of the relationship between DuraServ and its team members, including recruitment, employment, promotion, transfer, training, working conditions, compensation, benefits, and application of policies.

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