Strategic Marketing Manager for Key Accounts

2 weeks ago


Erie, Pennsylvania, United States Snap-Tite Hose Full time
Job Overview

Snap-Tite Hose, a leading manufacturer specializing in high-quality fire, agricultural, and industrial hoses, is in search of a proficient and seasoned Key Account Marketing Manager. This pivotal role involves the formulation and implementation of strategic marketing initiatives aimed at fostering growth and amplifying brand presence.

Key Responsibilities:

  • Perform comprehensive market research and analysis to pinpoint essential target channels, emerging market trends, and competitive dynamics.
  • Lead the creation of integrated marketing campaigns tailored to specific demographics, psychographics, and behavioral traits across various platforms, including digital, social media, email, and traditional marketing methods.
  • Work in close collaboration with creative teams, content developers, and external agencies to ensure the prompt and effective production of marketing materials.
  • Evaluate the performance and metrics of marketing campaigns, implementing necessary adjustments to optimize return on investment.
  • Identify the addressable market and devise strategies, while providing insightful recommendations to engineering regarding new product designs to capture a larger market share.

Qualifications:

Required:

  • Bachelor's degree in business administration, marketing, sales, or a related discipline.
  • A minimum of 3 years of experience in marketing roles with a focus on strategy development and execution.

Preferred:

  • Certification in Google Analytics.

Core Competencies:

  • Proficient in Microsoft Office and digital marketing tools, including Google Analytics, social media management platforms, CRM systems, and email marketing software.
  • Strong analytical and strategic thinking capabilities, with the ability to convert data and insights into effective marketing strategies.
  • Excellent project management skills, with the capacity to prioritize tasks and manage multiple projects concurrently.
  • Able to thrive in a fast-paced, dynamic environment and adjust to evolving business needs.
  • Exceptional communication and interpersonal skills, facilitating effective collaboration across various departments.
  • Demonstrated experience in marketing management, with a proven track record of successfully developing and executing marketing campaigns.
  • A genuine passion for marketing, innovative thinking, and a keen interest in industry trends.

Benefits:

  • Paid Holidays
  • 401(k) Plan
  • 401(k) Matching
  • Dental Insurance
  • Employee Assistance Program
  • Flexible Spending Account
  • Health Insurance
  • Health Savings Account
  • Life Insurance
  • Paid Time Off
  • Vision Insurance


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