Digital Engagement Manager

2 months ago

Erie, Pennsylvania, United States Gannon University Full time
Job Title:

Digital Engagement Manager

Job Summary:

Gannon University is seeking a highly skilled and experienced Digital Engagement Manager to oversee the operational planning, establishment, execution, and evaluation of the university's official ongoing digital communications and engagement. This individual will produce relevant content for all current and future digital platforms for targeted audiences, while also providing leadership to staff and students who contribute content to the university's main accounts.

Key Responsibilities:
  • Plans, writes, creates, edits, schedules, and publishes relevant daily and long-term content across all digital channels in real-time.
  • Develops unique, platform-specific voices and content for each of the university's flagship digital channels, including Facebook, Twitter, Instagram, and LinkedIn.
  • Performs ongoing digital listening: timely review, moderation, and reports of conversation on digital channels.
  • Supports crisis communication efforts and reputation management of the university.
  • Manages Gannon's online presence, responding to comments, direct messages, and mentions on all official university accounts in a timely manner.
  • Reports noteworthy interactions and digital sentiment to the Marketing Team.
  • Produces regular reports and applies analytic insights to drive improved performance of university campaigns, publications, public relations, and other Marketing and Communications initiatives.
  • Crafts recommended responses to blogs, other digital sites, and online news outlets.
  • Performs daily maintenance of official university digital presence on Facebook, Twitter, YouTube, LinkedIn, and other relevant digital networking sites.
  • Assists in the planning, development, implementation, management, digital coverage, and reporting of marketing initiatives such as events, publications, publicity, announcements, web, marketing research, recruitment, advertising, and search engine optimization.
  • Works collaboratively to set and achieve engagement and frequency goals across channels.
  • Develops and reports on paid digital campaigns both independently and in support of existing marketing campaigns.
  • Supports photography and video production for marketing, campaign, and daily digital use.
  • Writes or supports the creation of articles, news releases, emails, blogs, posts, and other content to cultivate university brand awareness, positive brand engagement, and search engine optimization.
  • Assists and coordinates university media and communications, collaborating on the writing of publications, press releases, public relations, advertising copy, media relations, digital copy, scripts, fact sheets, webpages, emails, and other items as needed.
  • Participates in weekly content meetings to align digital media with all areas of content and communications.
  • Follows all university-affiliated digital media to engage and share content on official university platforms.
  • Creates relationships and provides partnership, education, and direction to departments, faculty, staff, and students in developing strategic digital presences.
  • Provides continual feedback and recommendations to university departments, faculty, staff, and students on their digital efforts.
  • Regularly reviews competitor digital content and creative, continuously benchmarking other top digital brands and recommending optimizations for our own.
  • Constantly develops new content, finding new ways to repurpose and repackage existing university content.
  • Builds strong relationships with media, community, stakeholders, etc. by providing constant, relevant, and newsworthy information and responses on digital sites and engaging appropriately on behalf of Gannon.
  • Guides student employees in the development of digital and content creation skills.
  • May need to assist with managing student employees of the Marketing and Communications department.
  • Facilitates student ambassador takeovers for authentic content creation on university channels.
  • Actively supports SEO research and content recommendations, attending trainings, participating in implementing research and recommendations, and applying to web and digital content creation.
Requirements:
  • Bachelor's degree, preferably in communications, multimedia, marketing, or a related field.
  • Three-to-five years of work experience in marketing, multimedia, digital media, or a related field.
  • Excellent written and verbal communication skills, with the ability to create engaging, influential content in a variety of mediums.
  • Experience in managing digital media programs and platforms.
  • Resourceful, problem-solving style that thrives in a fast-paced, entrepreneurial environment and fosters collaborative relationships.
  • Solid project management, with the ability to independently manage multiple projects on time.
  • Proficiency with Office suite of products (Excel, Word, PowerPoint, Outlook).
  • Design experience with HTML, Photoshop, InDesign, Illustrator, and other software a plus.
  • Proficient knowledge of Adobe CC for creation of static and motion graphics and assets preferred.
  • Editorial experience or knowledge preferred.
Working Conditions:

This position requires the ability to work flexible hours, evenings, and/or weekends in conjunction with special events, promotions, videography, and photography shoots, media relations, and digital media needs.

  • Digital Engagement Manager

    2 weeks ago

    Erie, Pennsylvania, United States Gannon University Full time

    Job Title: Social Media and Digital Engagement ManagerAt Gannon University, we are seeking a highly skilled and experienced Social Media and Digital Engagement Manager to join our Marketing and Communications team. This is a full-time position that will play a critical role in shaping the university's online presence and engaging with our diverse...

  • Digital Engagement Manager

    4 weeks ago

    Erie, Pennsylvania, United States Gannon University Full time

    Job SummaryThe Social Media and Digital Engagement Manager is a key member of the Marketing and Communications team at Gannon University. This role oversees the development and implementation of the university's social media strategy, ensuring a consistent and engaging online presence across all platforms.Key ResponsibilitiesDevelop and execute a...

  • Digital Engagement Manager

    1 month ago

    Erie, Pennsylvania, United States Gannon University Full time

    Job SummaryThe Social Media and Digital Engagement Manager is a key member of the Marketing and Communications team at Gannon University. This role oversees the development and implementation of the university's social media strategy, ensuring a consistent and engaging online presence across all platforms.Key ResponsibilitiesDevelop and execute a...

  • Digital Engagement Manager

    2 weeks ago

    Erie, Pennsylvania, United States Gannon University Full time

    Job SummaryThe Social Media and Digital Engagement Manager is a key member of the Gannon University team, responsible for developing and implementing a comprehensive social media strategy to engage with our audience and promote the university's mission.Key ResponsibilitiesDevelop and execute a social media plan that aligns with the university's goals and...

  • Digital Content Manager

    3 weeks ago

    Erie, Pennsylvania, United States Life Science Connect Full time

    {"title": "Digital Content Manager", "description": "Join Our Team as a Digital Content ManagerAt Life Science Connect, we are seeking a highly skilled Digital Content Manager to join our team. As a Digital Content Manager, you will play a pivotal role in connecting our clients and readers through the production and optimization of content. Your...

  • Digital Shelf Performance Manager

    2 weeks ago

    Erie, Pennsylvania, United States eSolutions Furniture Full time

    Job Title: Digital Shelf Performance ManagerJob Summary:We are seeking a highly skilled Digital Shelf Performance Manager to join our team at eSolutions Furniture. The successful candidate will be responsible for defining and monitoring key performance indicators (KPIs) that drive a high-performing digital shelf in the e-commerce landscape.Key...

  • Digital Content Manager

    6 days ago

    Erie, Pennsylvania, United States Life Science Connect Full time

    Job Title: Digital Content ManagerWe are seeking a highly skilled Digital Content Manager to join our team at Life Science Connect. As a Digital Content Manager, you will be responsible for the production and optimization of content for our clients, as well as managing the promotion of client content in our regular and custom newsletters, and social media...

  • Director of Student Engagement

    2 months ago

    Erie, Pennsylvania, United States Gannon University Full time

    Job SummaryThe Director of Student Engagement is a key leadership position at Gannon University, responsible for providing visionary leadership for student engagement, the campus community center, and student involvement programs. The successful candidate will be a strategic thinker with a passion for creating a dynamic student culture that fosters...

  • Director of Student Engagement

    2 weeks ago

    Erie, Pennsylvania, United States Gannon University Full time

    Job SummaryThe Director of Campus Engagement is a visionary leader responsible for creating a dynamic student culture at Gannon University. This role oversees student engagement, campus community centers, and student involvement programs, ensuring high-quality customer service and inclusive experiences for students and community members.Key...

  • Director of Student Engagement

    1 week ago

    Erie, Pennsylvania, United States Gannon University Full time

    Campus Engagement LeaderThe Director of Campus Engagement provides visionary leadership for student engagement, campus community centers, and student involvement programs. This role actively engages students and community members while delivering high-quality customer service.The director will demonstrate day-to-day commitment to Gannon University's...

  • Director of Student Engagement

    2 months ago

    Erie, Pennsylvania, United States Gannon University Full time

    About the RoleThe Director of Student Engagement will provide visionary leadership for student engagement, campus community, and student involvement programs to actively engage students and community members while delivering high-quality customer service.Key ResponsibilitiesProvide vision, leadership, and guidance to staff and student leaders within campus...

  • Director of Student Engagement

    1 month ago

    Erie, Pennsylvania, United States Gannon University Full time

    Director, Campus EngagementThe Director of Campus Engagement is a visionary leader responsible for fostering a dynamic student culture at Gannon University. This role oversees student engagement, the campus community center, and student involvement programs, ensuring a seamless experience for students and community members.Campus EngagementProvides strategic...

  • Director of Student Engagement

    4 weeks ago

    Erie, Pennsylvania, United States Gannon University Full time

    Job SummaryThe Director of Campus Engagement is a visionary leader responsible for providing strategic direction and oversight to student engagement, campus community center, and student involvement programs. This role requires a strong commitment to delivering high-quality customer service and fostering a dynamic student culture.Key ResponsibilitiesDevelop...

  • Director of Student Engagement

    1 month ago

    Erie, Pennsylvania, United States Gannon University Full time

    Job SummaryThe Director of Campus Engagement is a visionary leader responsible for providing strategic direction and oversight to student engagement, campus community centers, and student involvement programs. This role requires a strong commitment to delivering exceptional customer service and fostering a dynamic student culture.Key ResponsibilitiesDevelop...

  • Customer Engagement Specialist

    2 months ago

    Erie, Pennsylvania, United States Preston Auto Group Full time

    Position OverviewJoin Our Team as a Customer Engagement Specialist at Preston Auto GroupWe are looking for a motivated Customer Engagement Specialist to become a vital part of our team at Preston Auto Group. In this role, you will be instrumental in managing incoming sales inquiries, fostering customer relationships, and coordinating appointments for our...

  • Talent Engagement Coordinator

    1 month ago

    Erie, Pennsylvania, United States Equus Full time

    About the RoleWe are seeking a highly motivated individual to fill the position of Talent Engagement Specialist. As a key member of our operational team, you will be responsible for client outreach, appointment scheduling, and managing client information. Your duties will also include generating reports and supporting management with new participant...

  • Voter Engagement Specialist with Forward Majority

    6 days ago

    Erie, Pennsylvania, United States The Outreach Team Full time

    Job DescriptionWe are seeking a skilled Campaign Outreach Coordinator to join our team at The Outreach Team. As a key member of our Outreach Team, you will play a critical role in supporting the fight to protect access to safe and legal abortion in Pennsylvania.This is a great opportunity to gain experience in leadership, communication, and advocacy, as well...

  • Branch Manager

    1 month ago

    Erie, Pennsylvania, United States Rexel Full time

    Job Title: Branch ManagerThe Branch Manager is a key leadership role responsible for driving the profitable and safe functioning of the branch. This position requires a strong leader who can develop and coach a team, provide excellent customer service, and implement sales and operational initiatives to achieve business growth.Key Responsibilities:Drive...

  • Territory Service Manager

    1 month ago

    Erie, Pennsylvania, United States Tektronix Full time

    Job SummaryWe are seeking a highly skilled Territory Service Manager to lead our team of professionals in delivering exceptional service to our customers. As a key member of our organization, you will be responsible for driving business growth, improving operational performance, and fostering a culture of excellence.Key ResponsibilitiesLead a diverse team of...

  • Technical Product Manager

    1 month ago

    Erie, Pennsylvania, United States Wabtec Full time

    About Wabtec CorporationWabtec Corporation is a leading global provider of equipment, systems, digital solutions, and value-added services for freight and transit rail. With a rich history spanning nearly four centuries, the company has unmatched digital expertise, technological innovation, and world-class manufacturing and services, enabling the...